The rise of platforms and news distribution

Report Overview

The rise of platforms and news distribution

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The rise of platforms and news distribution

What does the Future Hold for News Providers?

Executive Summary (1): The rise of technology platforms

  • News publishers need to manage a wide range of emerging content distribution opportunities
  • These are being driven by:
    • The transition from desktop to mobile, and
    • A renewed interest on the part of tech platforms in news content as a driver of usage
  • This report explores the implications of tech platforms entering the news space in response to shifts in devices, consumer behavior, discovery behaviour and usability
  • The best way to work with these emerging tech platforms is now a key and strategic issue for large online news publishers today
  • This is especially important for Australian publishers, given that 59% of consumers claim to use smartphones to access the news, compared to 44% for the USA, 42% for the UK and 33% for Japan