Top 5 Media Trends in 2021

Report Overview

Top 5 Media Trends in 2021

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Top 5 Media Trends in 2021

Contents

Key takeaways

Introduction

Trend 1: SVOD market flattens

SVOD market growth will drop to new, lower plateau in 2021
Access to great content will separate winners from losers

Trend 2: Sports rights shakeout to continue

Trend 3: We’ve passed “peak platform”

Platform dominance evokes the inevitable backlash
Terms of the debate are shifting to sovereignty

Trend 4: Programmatic advertising transcends the cookie

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Growing concerns over measurement driving new approaches

Trend 5: Localism’s last throw?

Regional print media cracks become chasms
Regional television broadcasters face slow marginalisation

Bringing it all together

Figures

Fig 1: SVOD revenue and annual growth rate (A$m, %)

Fig. 2: Sports rights revenue trends, 2007-2019