Report Overview

Top 5 Media Trends in 2021


Key takeaways


Trend 1: SVOD market flattens

SVOD market growth will drop to new, lower plateau in 2021
Access to great content will separate winners from losers

Trend 2: Sports rights shakeout to continue

Trend 3: We’ve passed “peak platform”

Platform dominance evokes the inevitable backlash
Terms of the debate are shifting to sovereignty

Trend 4: Programmatic advertising transcends the cookie

No cookies for you
Growing concerns over measurement driving new approaches

Trend 5: Localism’s last throw?

Regional print media cracks become chasms
Regional television broadcasters face slow marginalisation

Bringing it all together


Fig 1: SVOD revenue and annual growth rate (A$m, %)

Fig. 2: Sports rights revenue trends, 2007-2019