Report Overview

UK Broadband

The BT self-install broadband product appears to be working well. Our own trial showed it was easy to install and functioned perfectly.
Despite the cut of approximately 25% in retail pricing of broadband and BT’s major advertising campaign, intentions to adopt broadband have only increased modestly – from 24% to 28% of Internet users in the three-month period to May 2002.
We identify one problem as the absence of concerted industry efforts to shift uneconomic heavy users to broadband by limiting consumption on unmetered products.