UK cinema: 3D loses lustre

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UK cinema: 3D loses lustre

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UK cinema: 3D loses lustre
In 2011, UK admissions were up 1% on 2010 and box office receipts rose 5% to just over £1 billion. Retail revenues were flat and screen advertising fell sharply.
3D took a lower share of box office receipts in 2011 on the success of British content and the rise of 2D in 3D dual release box office receipts.
Although UK cinema-going appears insulated from home entertainment trends such as streaming video content, the weak slate of films in 2012 is a risk factor for admissions.