UK Media consumption: The ‘surprising’ endurance of broadcast media

Report Overview

UK Media consumption: The ‘surprising’ endurance of broadcast media

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UK Media consumption: The ‘surprising’ endurance of broadcast media
Despite two decades of online disruption, the UK remains reliant on traditional platforms and brands across the media sector—more so for older cohorts, but also for younger generations.
13% of adults still do not use the internet and, in reality, an online-only media ecosystem remains a distant prospect
Traditional providers, particularly within TV, radio and news, look set to endure for the long term, aided by the trajectory of the UK’s ageing population

Contents

Media consumption in the UK

The UK’s population growth over the next decade will come almost entirely from the over-55s

13% of adults still do not use the internet—a figure unchanged since 2014

Everyone relies on broadcast TV, although older people are much more dependent on it

Broadcasters will remain vital to the video ecosystem, compounded by the ageing population

Older cohorts are also more reliant on radio, and the BBC is the majority of listening

TV remains the most-used platform among UK adults for news

Traditional UK news providers play a critical role in the provision of news online

List of charts/tables

Estimated share of curated media time by age group (includes multitasking)

UK population forecast by age group, 2010-2030f (m)

UK population forecast by age group, 2010-2030f (% of total)

% of demographic who do not use the internet

% of demographic who watch on-demand or streamed content

Linear TV* weekly reach by demographic, 2019

Total TV set use by age group, 2019 (mins/person/day)

Average video viewing, UK individuals 4+ (% of total)

Total annual video viewing by age group, 2018 vs 2028f (bn hours)

Radio weekly reach by demographic, Q4 2019 (%)

Platform share of radio listening, adults 15+, 2013-2019

Main platforms used for news, adults 16+, 2019

Main platforms used for news by age group, 2019

Breakdown of daily news brand consumption platforms by age

Online news consumption by publisher, January 2020