UK mobile market Q2 2016: Revenue growth slows, profitability resilient

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UK mobile market Q2 2016: Revenue growth slows, profitability resilient

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UK mobile market Q2 2016: Revenue growth slows, profitability resilient
UK mobile service revenue growth dipped down in Q2 to -1.7%, with this being driven by some one-off factors, such as MTR and roaming cuts, and some longer terms trends, such as the continued rise in SIM-only.
Profitability nonetheless improved at all of the operators, suggesting strong ongoing cost control, and that some of the revenue weakness is caused by factors that do not impact (or even positively impact) the bottom line.
Competitive performances were mixed, with EE’s revenue growth improvement contrasting with dips at the other three operators, driven by EE’s strong commercial momentum and it taking the SIM-only and roaming hit earlier than the other operators.