UK TV platform forecasts to 2022: stability rules

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UK TV platform forecasts to 2022: stability rules

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UK TV platform forecasts to 2022: stability rules
Despite significant changes in people’s video viewing habits over the last few years, the TV platform landscape has appeared to reach an equilibrium
We expect pay-TV to retain its utility status for most existing customers. At the margins, movement from Sky and Virgin Media to free-to-air or pay-lite services will be mitigated by population growth
The excitable growth phases for Netflix and Amazon are likely to be over, but they have carved out prominent positions in the market. Meanwhile, the uncomplicated allure of free TV remains strong for half the UK