UK TV set viewing trends – 2020 lockdown and full year 2019

Report Overview

UK TV set viewing trends – 2020 lockdown and full year 2019

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UK TV set viewing trends – 2020 lockdown and full year 2019
The UK lockdown since mid-March has boosted TV time to levels not seen since 2014, with broadcast TV and online video each growing by nearly 40 minutes/person/day
While trends vary significantly by demographic, news consumption has been a common catalyst for linear TV’s growth, benefitting the BBC above all. Although Sky News has also flourished, Sky’s portfolio has been seriously impacted by the lack of live sport
2019 extended many of the long-running trends of the last decade, but, notably, online video’s growth rate appeared to slow among youngsters, in contrast to older demographics. 35-54-year-olds watching more VOD will have significant implications for linear broadcasters down the line

Contents

2020 lockdown analysis

Overarching trends to 2019

Sky Q’s effect on unmatched use

Broadcasters’ 2019 performances

List of charts/tables

YOY change in consolidated TV set viewing by age group

YOY change in unmatched TV set use by age group

TV use by activity, individuals 4+ (mins/day)

Source of YOY rise in TV use* by age group, weeks 12-16 2020

Change in TV use by working status, weeks 12-16 v weeks 1-11 2020

Change in TV use in London by working status, weeks 12-16 v weeks 1-11 2020

Unmatched TV use via games consoles by demographic, 2020 (mins/day)

Change in unmatched TV use via games consoles, weeks 12-16 v weeks 1-11 2020

Children as % of 09:00-09:30 unmatched audience, 2020

Average TV audience by daypart, 2020 (m)

YOY change in broadcasters’audiences, 2020

YOY change in broadcasters’audiences by week, 2020

YOY change in viewing* by daypart, weeks 12-16 2020 (%)

News channels audience share, 2020 (index week 1=100)

Change in PSB audiences on days missing soaps, weeks 14-16 v weeks 1-11 (m)

YOY change in multichannel broadcasters’audiences in 2020

Consolidated TV set viewing by age group (2010=100)

Average weekly reach and daily viewing of broadcast TV

YOY change in consolidated TV set viewing by age group

Breakdown of TV set use by age group, 2014 versus 2019 (mins/day)

Age groups’share of unmatched use

YOY change in unmatched TV set use by age group

SVOD households by age group present (index Q4 2018=100)

SVOD penetration of UK households

Number of Sky UK households by main set-top box type (m)

Unmatched TV use by main platform in home (mins/person/day)

Total volume of unmatched TV use in Sky Q homes by age group (m hours)

Unmatched TV use among 35-54s, by main platform in home (index H2 2017=100)

PSB vs non-PSB viewing share (%)

PSB family viewing share (%)

Viewing share, multichannel groups (%)