Vodafone Q1 2016/17 results: Price-led growth

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Vodafone Q1 2016/17 results: Price-led growth

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Vodafone Q1 2016/17 results: Price-led growth
Vodafone Europe’s mobile service revenue growth continued to recover, despite regulatory and calendric headwinds, and continued customer service issues in its UK business.
The improvement was driven by fairly aggressive price increases, most acutely in Spain, which drove fairly dramatic ARPU growth improvements but also subscriber growth slowdowns.
While using network improvements to drive pricing premia is a sound strategy, the timing may be a little premature, and any significant macroeconomic Brexit impact may force Vodafone to reverse course.