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April 13, 2018Media Roundtable Breakfast – key findings: MarTech and AdTech â [...]
Focus Report, ReportsWith technology continuing to improve and the known pitfalls of both Advertising technology and Marketing technology apparent, a convergence of these technologies will take place sooner rather than later giving more control to advertisers. Designing an advertising campaign has always been slow and somewhat clunky, however new technology platforms are speeding up the optimisation process allowing campaigns to be improved and optimised in real time. However, this increased control means little if the vast majority of inventory and customer data is controlled by a small number of players. -
April 12, 2018TV set viewing trends: ‘Unmatched’ viewing growth and cha [...]
Focus Report, ReportsDespite the continued decline of linear TV set viewing through 2017 (-4%) and the first 12 weeks of 2018 (-3%), overall TV set usage remains flat at 4 hours/day due to the continued rise of unmatched activities (+19% in both cases). We consider the recent growth of unmatched use to be predominantly due to viewing of online-only services (i.e. Netflix, Amazon and YouTube), since time spent gaming is unlikely to have changed dramatically. The increase in unmatched usage since 2014 exceeds the total viewing to the most-watched broadcast channels for all age groups under 35. Within the shrinking pie of consolidated TV set viewing, market shares remain broadly flat. However, several key digital channels have shown surprising signs of recent decline, reflecting stalling growth from the multichannel long tail versus the main PSB channels. -
April 11, 2018UK mobile market Q4 2017: Swings, roundabouts, and auctions
Focus Report, ReportsUK mobile service revenue growth worsened to 0.9% in the quarter from 1.5% in the previous quarter, although this was entirely due to an ARPU drop in BT/EE’s business segment. BT/EE’s consumer business is still growing strongly, and all the other operators improved their growth due to the EU roaming cut impact reducing in intensity. Looking forward, there are no further regulatory shocks on the horizon, and the annual price increases implemented in March/April are higher than previous years due to higher underlying rates of inflation. While SIM-only is likely to continue to rise, we still expect revenue growth in 2018 to be robustly positive at a similar or higher level than that of 2017. In the recent 4G/5G auction, O2 won all of the currently useable 4G spectrum available, and the 5G spectrum was split between all four operators, with H3G winning less that the others but (combined with its existing holdings) being nonetheless the largest 5G spectrum holder. -
April 10, 2018Hey Siri – What is the potential of Digital Voice Assistants in [...]
Focus Report, ReportsVoice as an interface is fast emerging as major interaction platform in the digital ecosystem. Rapid adoption has led to a growing appetite among businesses to build voice-focused experiences. From a media perspective it is therefore important to understand how digital voice assistants will evolve, their potential use cases and the implications for businesses. -
April 5, 2018Facebook’s data breach – an inflection point for internet pri [...]
Focus Report, ReportsAs Facebook has become increasingly popular, marketers have found it far easier to combine our online personas with our offline selves to enable better ad targeting, leading to concerns around how much data do they actually have. However the Cambridge Analytica data breach could emerge as the ‘line in the sand’ moment for not just Facebook but online data privacy as a whole. -
March 28, 2018Value in volumes: Books, midlists and retail
Focus Report, ReportsThere are signs of hollowing-out in the book trade: a lack of disruption at the top line obscures the fact that mid-selling breakthrough titles are becoming rarer, debuting authors is becoming more difficult and loyalty is declining. Publisher tools to overcome these trends are weakening, while self-publishing has introduced fierce competition in price, if not yet quality. To fight the tide, publishers will need to concentrate on the remaining points of differentiation, as well as preserving dedicated retail channels and changing conceptions around reader relations.
March 27, 2018OK Google: The rise of Voice Assistants in Australia
Focus Report, ReportsThe rapid growth in voice search technologies and the increasing penetration of Digital Voice Assistants indicates that voice search is fast emerging as a significant computing platform with the potential for a direct-to-consumer relationship.
March 26, 2018Time Inc. UK magazine portfolio
Focus Report, ReportsAt the end of January 2018, the acquisition of Time Inc. by rivals Meredith Corporation closed for $2.8bn. Time Inc. had already been in the process of selling its UK arm, which completed on March 19 to private equity fund Epiris LLP for an estimated £130m. The Time Inc. UK portfolio is a reasonably diverse one, with the following categories: Entertainment, Fashion & Beauty, Home & Design, Sport & Fitness and Specialist. Within the consumer magazine sector as a whole, oversupply remains the core issue, and we expect to see further closures of weaker titles benefiting category-leading brands.
March 26, 2018UK – ITV FY 2017 results: glass half full?
Focus Report, ReportsIn her first results appearance as the new CEO of ITV, Dame Carolyn McCall announced a fairly good full year performance in the face of 2017’s tough ad market, with NAR and Group EBITA both down 5%. The main announcement was the start of a strategic refresh. For now, this is light on detail, but with more to come at the H1 interims. The bottom line is to improve all areas of the business through greater use of data. Under the looming threat of tech giants, increased calls for collaboration—with content producers, advertisers, and other broadcasters and platforms—could spur more tangible opportunities for significant growth in the UK public service broadcasting system.
March 23, 2018YouTube: thinking beyond the long tail
Focus Report, ReportsEngineering excellence and user generated content (UGC) have propelled YouTube to Facebook-level reach, with growing viewing in all demographics and on the TV-set. However, the commercial limits and PR risk of its long-tail content model have prompted a diversification effort involving subscriptions and long-form content. Becoming a major part of Google’s revenue amid fierce OTT competition would require YouTube to be more flexible in its partnerships with the AV industry, and a more aggressive go-to-market strategy.
March 21, 2018Ad blocking – Google and publishers strike back…
Focus Report, ReportsAd blockers have had a huge impact on the online advertising landscape in the past few years. This impact will grow larger as the popularity of ad blockers reaches a critical mass on desktop as well as mobile. While publishers have tried multiple strategies, Google’s ad blocking move while counter-intuitive at first glance, could prove to be just the right approach to combat the rise of ad blockers.
March 19, 2018UK addressable TV has more to deliver, while online video posts r [...]
Focus Report, ReportsThe market for addressable TV looks constrained despite its benefits, with Sky AdSmart taking less than 2% of overall TV ad revenues. Meanwhile, online video revenues for Google, Facebook and others have surged dramatically. Agencies are seemingly enraptured by online video – a highly profitable medium to buy – despite concerns about a lack of effectiveness, safety and transparency. For broadcasters to compete better radical collaborative action is needed including industry-wide adoption of AdSmart, and overhauling the trading arrangements which hinder its take-up.
March 15, 2018BBC Worldwide considers the rest of UKTV
Focus Report, ReportsA change of control clause triggered by Discovery’s takeover of Scripps will grant BBC Worldwide the option to acquire the 50% of UKTV that it does not already own. With a possible price in the vicinity of the £339 million paid by Scripps in 2011 it is by no means certain that BBCW could proceed alone—so a new, minority partner may well be necessary. Discovery, on the other hand, may be keen to acquire full ownership of UKTV, while retaining a licensing arrangement for the BBC’s content. A channel portfolio containing the best of Discovery, Scripps and UKTV content built on UKTV’s strong EPG positions would transform Discovery in the UK.
March 15, 2018Telco Roundtable Breakfast – key findings
Focus Report, ReportsAs identified by our survey, fixed-mobile substitution will be a growing risk for the fixed broadband market. Telcos need to understand and manage the risk of consumers switching away from fixed-line to mobile, particularly in light of the upcoming availability of 5G. The increasing consumption of SVOD has driven the growth in fixed broadband in recent years. However, changing viewing habits, particularly towards viewership on mobile devices, could help spearhead mobile substitution. We expect pressure on fixed broadband to grow as the combination of 5G network launches and TPG’s mobile market entry will increase consumer interest and options for wireless broadband solutions.
March 13, 2018Spectrum reform – a step in the right direction
Focus Report, ReportsRapidly developing wireless and mobile network technologies and consumers’ increasing appetite for data are driving a significant increase in demand for spectrum. With little or no changes in spectrum policy over the past two decades, the Government announced a review into spectrum allocation, regulation and licensing.
March 8, 2018Importance of News Content
Focus Report, ReportsIn an increasingly digital world, the free flow of information has lowered the value of paid news. News providers, which could earlier rely on advertising to subsidise journalism, continue to face aggressive competition from global tech giants and are being forced to find new revenue streamsMarch 1, 2018MarTech and AdTech – it’s going to be a Mad(Tech) world…
Focus Report, ReportsMarTech and AdTech have developed in relative isolation in the past. However, rapidly changing market dynamics mean existing solutions are no longer meeting marketers’ needs or consumer expectations. As a result, the MarTech and AdTech sectors are converging to deliver a more seamless and personalised customer experience.Free
December 10, 2017Venture Advisory November 2017 report: Markets and company update [...]
Focus Report, Free Sample, ReportsVenture Advisory November 2017 report: Markets and company updates$0.00
October 26, 2017Supply of news in the UK
Focus Report, ReportsSince Communications Act 2003, the number of national news outlets supplied on broadcast and in print has been stable. Adoption of multi-channel TV, supported by Freeview, has augmented the number of homes accessing on a free-to-air basis five "all news" channels (BBC News, BBC Parliament, Sky News, CNN, Russia Today), with many more all news channels served on pay-TV platforms. Original news production has been transformed by digital tools and Twitter occupies the centre of the journalism ecosystem. Jobs devoted to news production are in recovery, although mask a decline in newspapers to the benefit of online mainly. Expansion of fixed-line broadband and, more recently, consumer adoption of mobile broadband and connected devices, have made the internet a platform for the supply of and consumption of all news services. Broadcasters serve eponymous text-based websites, all newspapers serve websites, and native news outlets have entered the market due to low barriers to entry. Prominent native brands in the political genre include Buzzfeed, HuffPost and PoliticoFree
October 19, 2017Australian MVNOs are here to stay but…
Focus Report, Free Sample, ReportsAustralian MVNOs have doubled their market share in the last seven years with BYO and non-contract mobile plans being the primary driver of Australian MVNOs’ success. While MVNOs are still appealing to Australian consumers due to price advantage, new network technologies and rising competition from MNOs both new and incumbent are increasing the competitive intensity.FreeOctober 13, 2017Venture Advisory September 2017 report: Markets and company updat [...]
Focus Report, Free Sample, ReportsVenture Advisory September 2017 report: Markets and company updates$0.00Free
October 13, 2017Energy Roundtable Breakfast – key findings
Focus Report, Free Sample, ReportsWhat will Australia’s energy future look like in 2030? Will it be business as usual? …… a utopian renewable energy reliant world? …… one powered by nuclear? …… or one with high technological consumption control?
October 12, 2017Voice Assistants: Better together?
Focus Report, ReportsWhile Virtual Assistants (VA) have existed since 2011, the category only took off after recent advances in Artificial Intelligence and the introduction of the smart speaker. Major players like Apple, Google, Microsoft and Amazon already have their own Virtual Assistants. Asian players are now developing their own. The Microsoft-Amazon collaboration may gain them the edge needed to overcome the slew of new and entrenched players.
September 26, 2017Get your hands off it: How a driverless future impacts Media
Focus Report, ReportsThey’re everywhere except on the roads. When will driverless cars arrive, and what will they mean for media?. There will be much to play for when autonomous vehicles arrive
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