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April 6, 2021Sky and football: Italian wager on aggregation
Flash Report, ReportsThe contract includes exclusive coverage of seven weekly games (including top picks) and non-exclusive rights to the other three fixtures, for €840 million per year. In the current cycle DAZN holds three games per week for €193 million. Crucially, DAZN has displaced Sky as the lead broadcaster, displaying a dramatic shift in strategy. -
March 11, 2021Nine, SevenWest results reflect COVID19 rebound, transition to di [...]
Focus Report, ReportsThe recent Nine and Seven results highlight the impact of COVID19 and digital transformation. Free to air (FTA) broadcasters have traditionally played a dominant role in aggregating television content from multiple content owners and creators. However, over the last decade, the growth of subscription video-on-demand (SVOD) has driven significant transformation in TV viewing habits. Audiences today have unprecedented choice when it comes to content and how to watch it.Sector Broadcast TV, Digital Media, Digital Video, Media, online video, OTT Video, Pay TV, Television, TV, TVOD. -
March 2, 2021
Serie A rights auction: Sky ready for radical revamp
Flash Report, ReportsSerie A held a formal auction in January where reserve prices were not met by bidders. Since then, it has entered into direct negotiations with potential buyers. Two rival deals have emerged. Reportedly, Sky is offering €750 million per year for all ten weekly games. -
February 12, 2021Video viewing survey: household consumption across formats to rem [...]
Focus Report, ReportsVenture Insights conducted a video consumer survey in late November/early December 2020 in collaboration with Swinburne University of Technology. The survey was conducted nationally for 1,003 respondents, with a representative survey sample across demographic and regional groupings. Those respondents who watch free to air TV, pay TV, catch-up TV or SVOD services qualified to participate in this survey. -
February 4, 2021Top 5 Media Trends in 2021
Market Outlook, Reports2020 was a disruptive year for everyone, including the media industry. The pressures have exposed industry fault lines and toppling entrenched arrangements. Our top media trends for 2021 are:- SVOD market flattens
- Sports rights shakeout to continue
- We’ve passed “peak platform”
- Programmatic advertising transcends the cookie
- Localism’s last throw
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January 28, 20212021 Video Entertainment Market Outlook
Market Outlook, Reports- We forecast the Australian video market to decline at a 2% CAGR to about A$5.5bn in 2024, driven primarily by the revenue deflation as viewing shifts from traditional to digital platforms.
- COVID-19 has provided a massive boost to SVOD revenues, which will continue to grow at a 9.3% CAGR through to 2024. However, we forecast a significant decline in Pay-TV and Physical media formats.
- Pay-TV will remain under pressure driven by the structural changes in the way video content is consumed. While Foxtel will offset some of this pressure by participating in the SVOD market, it will not be able to recover the losses in its traditional Pay-TV business.
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January 11, 2021(UK) Montgomery shakes news market again: JPI, third largest loca [...]
Flash Report, ReportsThe low price paid reflects the dismal prospects for print media, especially regional and local titles relative to national titles. Over the past decade, regional publications were affected at a greater rate than national counterparts by the structural decline of print circulation and advertising, resulting in significantly more closures, as well as issue frequency reductions. -
January 11, 2021
Serie A TV rights auction: Deflation looms
Flash Report, ReportsOn Monday, Italy’s Serie A issued its call for tender for its broadcasting rights for the 2021-24 cycle, covering three seasons. Bids are due by 26 January. Currently, Sky holds exclusive coverage of seven games per week with the remaining three fixtures carried by DAZN. -
January 8, 2021Football rights economics: Low broadcasting competition underpins [...]
Focus Report, Reports- Beyond the short-term impact of the COVID crisis, the value of football rights in Europe is heading down
- Lower competitive intensity in the broadcasting market is the main reason, and looks unlikely to be reversed
- The leagues must consider long-term initiatives to broaden demand—cash fixes risk worsening their structural problems
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November 4, 2020Channel 4 2019, 2020 and beyond
Flash Report, ReportsChannel 4’s 2019 results were solid but unsurprisingly, greater interest is in how the broadcaster has fared in 2020, and what this might mean for its future -
October 19, 2020Mediapro stops payments for French football: An opportunity for C [...]
Flash Report, Reports -
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December 5, 2017Channel 5: three years on from Viacom’s acquisition
ReportsViacom’s 2014 acquisition of Channel 5 from Richard Desmond’s Northern & Shell occurred while the maelstrom encircling linear television viewing—sparked by the allure of SVODs and other digital distractions—was well underway. Nevertheless, with increased content spend, development of new titles and clarity as to its targeted audience, the broadcaster has increased its channel (and group) share amongst 16-34s and ABC1s, and has directed further benefits back to its owner's existing entertainment suite. Outside of the post-lunch and 8-10pm slots, however, work needs to be done: Channel 5’s BVOD proposition and social media offering leaves much to be desired, while the reliance on two major titles, Big Brother and Neighbours will be unsustainable in a post-linear world. -
September 25, 2017Netflix’s edge over broadcasters
Focus Report, ReportsThe development and utilisation of streaming technologies has allowed major SVODs, such as Netflix and Amazon, to attain a growing proportion of video viewing. However, tech is just one of the advantages held by these services: plateauing content expenditure, the inability to retain IP and inconsistent regulatory regimes hamper the efforts of the UK’s public service broadcasters. The localised nature of audience tastes, as well as the diversity of PSB offerings remain a bulwark to aid in the retention of relevance but content spend cannot lag -
September 5, 2017Network TEN – SOLD (probably)!
ReportsA late twist in the Network TEN saga will see the Australian media asset most-likely owned by US media giant, CBS Corporation. -
August 29, 2017Video Market Outlook – FY17: SVOD is driving growth of the mark [...]
ReportsThe Australian Video Market is plateauing, as growth continues for SVOD alongside losses for traditional media. We anticipate the market to reach A$5.3b by 2022. Streamed digital media (SVOD, TVOD and EST) are growing strongly at the expense of physical media (Blu-ray and DVDs). SVOD subscriptions are anticipated to reach over 6 million by 2020, driven predominantly by Netflix. -
July 26, 2017European subscription and pay-TV monitor
ReportsAcross Europe, markets are becoming more competitive. Incumbent pay-TV paltforms (e.g. Sky or Canal+) face increasing threats from both internet-based services (e.g. Netflix and Amazon), and telecoms operators.Telecoms providers are proving the most potent challengers as they enter the premium football rights market to create attractive triple and quad play bundles – examples include BT, SFR and Telefónica. The latter is now the main pay-TV operator in Spain whereas France’s Canal+ has entered into a strategic alliance with Orange. Across the top five markets (UK, France, Germany, Spain, and Italy), Sky remains the leading operator with an estimated 21.5m video subscribers, twice as many as Netflix -
July 24, 2017
Channel 4 set for the future: 2016 annual report
Reports2016 has seen Channel 4 break new records in growing revenues and investing in content origination, whilst making further progress in delivering its remit and maintaining audience share for its main channel. However, the second half of 2016 and early months of this year promise a significantly tougher 2017 as the economic and TV advertising climate has worsened and the future is clouded with uncertainties. Channel 4 nonetheless starts from a relatively strong position financially and we expect it to be well capable of sustaining its remit under the leadership of its new CEO Alex Mahon, though much hinges on the outcome of the Government consultation on relocation -
July 11, 2017European scripted content
ReportsThe US scripted content boom is spilling over into Europe: Free-to-air TV drama ratings have proven resilient but as costs and audience expectations have risen budgets are under pressure, necessitating flexible co-financing arrangements with American broadcasters, and Netflix and Amazon. Pay channels have boosted output—with uneven results. Long-term IP control is a key factor behind independent production consolidation, led by broadcasters seeking a secure stream of content and diversification away from advertising. Notable developments include the new wave of Berlin-based, internationally-financed series, the rise of domestic French content and Sky Italia’s edgy originals, Telefónica’s giant leap into Spanish dramas, and the continuation of Britain as an export powerhouse.
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April 19, 2017Media & Telecoms: 2017 & Beyond Conference transcript
ReportsEnders Analysis co-hosted the annual Media & Telecoms 2017 & Beyond conference in conjunction with Deloitte, Moelis & Company, Linklaters and LionTree, in London on 2 March 2017. The day saw over 450 senior attendees come together to listen to 30 leaders and senior executives of some of the most creative and innovative businesses in the media and telecoms sector, and was chaired by David Abraham.
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March 30, 2017YouTube, programmatic and brand risk
ReportsMedia reports of ads by top brands appearing next to extremist content on YouTube have surprised advertisers and led to a barrage of criticism from other media companies, agencies and the UK government. Despite several advertisers pausing spend, the revenue impact for Google is likely to be small in the short term – but the debate is a symptom of ongoing tension between “frenemies”: large agencies and Google & Facebook . By urging Google alone to educate display advertisers and filter campaigns, agencies risk ceding more of their client relationship to the advertising giant, while calls for the platform to make all editorial judgements on political content are inappropriate. -
March 16, 2017BT tightens grip on Champions League TV
ReportsThe latest auction of UEFA Champions League televised UK rights has seen further high inflation (32%) as BT renewed its ownership for the three seasons from 2018/19 for an annual payment of £394 million. Although BT annual payments are to increase by £95 million from 2018/19, the new contract offers added commercial attractions, though we expect BT’s efforts to monetise them will fall some way short of the cost increase. However, BT had to win to cement its position against Sky as a strong number two in UK premium pay TV and we expect weaker future inflation of premium football rights. For Sky followers, the focus is now on the UEFA auctions in Germany and Italy, where the outcome is far from certain. -
March 14, 2017The last demographic: How is TV catering for its oldest and most [...]
ReportsLinear television's audience is ageing; with the drop in viewing by younger demographics, consistent viewership by the over 65s has seen them increase their share of total viewing since 2010 from 24% to 31%. The difficulties and efforts to re-engage with the younger cohorts are well documented. But what of the resilient, older group that forms the stable core of the television audience? Conspicuous attempts are being made to create specific shows targeted at the oldest viewers, but outside of limited categories, creating relevant programming may be more difficult than expected. -
March 8, 2017
The connected evolution of UK TV platforms
ReportsThe past 14 months have seen a flurry of activity from the major UK television platforms, with all but one releasing a revamped version of their television offering; a neccessary reaction to the rise of VOD consumption and the threat this poses to traditional models. The result is 'connected' offerings, with the major players aiming to exploit the impact of this technology by seamlessly integrating on-demand capabilities, and in doing so mitigate the further shockwaves resulting from its emergence. No offering is likely to single-handedly alter the current subscriber landscape radically; with the pay platforms' each taking a unique—and to a degree—entrenched path that affirms its core consumer base, the greatest shifting of sands will likely come from changes in consumer trends or content quality.
