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  • October 4, 2016

    MAD Tech: Is the future better together?

    Marketing and advertising technologies have developed in relative isolation. However, the demands of marketers, advertisers and investors are now driving convergence. Current solutions do not meet marketers’ needs, nor do they satisfy consumers. Consequently, the mar-tech and ad-tech verticals are ripe for disruption. We discuss the potential convergence of marketing and advertising technology as well as the key drivers of this transition.