Digital Media

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  • December 3, 2020

    Australia Out-of-Home Market Outlook Report

    The Australian Out-of-Home (OOH) market had been growing continuously until it was hit by COVID in 2020. The market grew at 9% CAGR in the 8 years to FY19 as digital revenues took off but declined by 18% YoY in FY20.
  • October 29, 2020

    Australia Radio Market Outlook: Radio is secure for now, but comp [...]

    We forecast Australian radio industry advertising revenue to grow at 4.2% CAGR over FY20-24, but it faces a gradual decline in its share of total advertising expenditure share (6.5% in FY20 vs 5.9% in FY24).
  • October 22, 2020

    Industry Update: Draft Code of Practice for disinformation protec [...]

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    A draft Code of Practice on Disinformation and an associated Discussion Paper was released by the Digital Industry Group Inc. (DIGI) on 19 October 2020 (whose membership includes Google, Facebook and Twitter). The ACCC’s ground-breaking inquiry into the dominance of digital platforms in the media industry has led to a number of new regulatory processes. The most publicised has been the advertising Code of Practice, which the ACCC has decided to make mandatory.
  • August 6, 2020

    The New Era of Voice Commerce: Be in It to Win It

    The rise of voice technology is transforming the way we consume information and make purchases, giving customers the option to engage in a hands-free and seamless shopping experience.  
  • December 9, 2019

    Prime Video Channels: part of Amazon UK’s bigger picture


    Amazon Channels’ aggregation of third-party streaming services enhances the consumer appeal of its wider video proposition, provides incremental revenues and increases the stickiness of the Prime shopping service. Content partners range from major players (e.g. Discovery and ITV) to the more niche (e.g. MUBI and Tastemade), who all benefit from a ready-made platform, billing relationships and a receptive subscriber base. But the revenue shares, data costs and lack of direct customer relationships remain too high a price for some. Two and a half years on from its UK launch, opportunities for live, ad-supported and bundled content are diversifying the platform, but Amazon must prioritise discovery within Prime Video to continue to flourish.

  • March 6, 2019

    Sports SVOD – Can Foxtel deliver a KO?

    Of all the video content genres, sport has the best reputation for delivering audience reach and a large number of viewers for traditional TV operators. But the rise of Sports SVOD and OTT platforms is threatening to undermine the established order. Foxtel has launched its standalone sports streaming service – Kayo Sports and signed up 100,000 subscribers within the first 3 months of launch.
  • February 11, 2019

    REA Group 1HFY19 update: growth in a challenging environment

    On 8th February 2019, REA Group reports its 1HFY19 earnings. Core Australian business continues to drive earnings and revenue growth in spite of a tough macro environment but a write-down in the Asia business impacted earnings for 1HFY19.
  • January 17, 2019

    Apple and Amazon bury the hatchet

    Amazon’s recent deals with Apple in TV, music and device sales mark a turning point after a decade of frosty relations. The context for this involves shifting priorities at both firms, growing pressure on Apple’s iPhone business, and rivals in common — first and foremost Google, but also the likes of Netflix and Spotify. The uneasy alliance helps both companies consolidate their strengths in the platform competition over media and the connected home — but trouble already brews.
  • July 12, 2018

    Virtual Reality in 2018: Ready Player None?

    Yet another annual hype cycle in 2018 can’t hide a tepid consumer appetite for all VR platforms and heavy weather for the industry as a whole. The launch of Oculus GO, a standalone device at an attractive price, is a milestone for VR; nevertheless, even Facebook remains worried about reach and the state of the industry. Mobile AR is still a strategic focus for Google and Apple, producing diverse applications instead of just games, but new headsets from Microsoft and Magic Leap which promise advanced MR experiences have no launch dates.
  • July 11, 2018

    Media transformation is just beginning…

    The continued rise and dominance of Silicon Valley’s tech giants continue to vex traditional media operators and regulators, and equally, still fascinate and allure consumers and advertisers. Publishers and marketers can no longer rely on commoditised campaigns to reach target audiences, they must offer personalised and targeted experiences that consumers are willing to pay for either through attention or dollars.
  • July 9, 2018

    Europe’s Creative Hubs Update 2018

    ​This third edition of Europe's Creative Hubs, produced on behalf of Bertelsmann, highlights the challenges of the digital age for enterprises of the creative industries of France, Germany and the UK from new consumer behaviors and the advent of new competitors and new forms of competition for users and customers from tech giants, Amazon, Facebook, Google and Netflix. The report calls upon policymakers in Europe to ensure a level playing field for traditional media in the key areas of taxation, competition law, privacy and data protection, highlighting the interaction of these three in the market for online advertising.  
  • July 4, 2018

    The eSports economy – it’s just getting started…

    eSports has grown in popularity beyond being a niche form of entertainment to becoming a powerful means to engage millennial audiences. There’s significant investment from major media corporations, mainstream advertisers and professional sports franchises, demonstrating the emerging importance of eSports.
  • May 16, 2018

    SXSW 2018 – Visions of the future: Blockchain, AI and Colonies [...]

    Venture Insights attended this year’s South by South West (SXSW), Austin’s annual technology conference.This report highlights 7 key trends from the event, including: the impact of Blockchain, whether we should trust AI, how ethics apply to platforms, the battle for your voice and whether we will be on Mars by 2019!
  • April 10, 2018

    Hey Siri – What is the potential of Digital Voice Assistants in [...]

    Voice as an interface is fast emerging as major interaction platform in the digital ecosystem. Rapid adoption has led to a growing appetite among businesses to build voice-focused experiences. From a media perspective it is therefore important to understand how digital voice assistants will evolve, their potential use cases and the implications for businesses.
  • April 5, 2018

    Facebook’s data breach – an inflection point for internet pri [...]

    As Facebook has become increasingly popular, marketers have found it far easier to combine our online personas with our offline selves to enable better ad targeting, leading to concerns around how much data do they actually have. However the Cambridge Analytica data breach could emerge as the ‘line in the sand’ moment for not just Facebook but online data privacy as a whole.
  • March 27, 2018

    OK Google: The rise of Voice Assistants in Australia

    The rapid growth in voice search technologies and the increasing penetration of Digital Voice Assistants indicates that voice search is fast emerging as a significant computing platform with the potential for a direct-to-consumer relationship.
  • March 21, 2018

    Ad blocking – Google and publishers strike back…

    Ad blockers have had a huge impact on the online advertising landscape in the past few years. This impact will grow larger as the popularity of ad blockers reaches a critical mass on desktop as well as mobile.  While publishers have tried multiple strategies, Google’s ad blocking move while counter-intuitive at first glance, could prove to be just the right approach to combat the rise of ad blockers.
  • December 4, 2017

    Site Blocking and Digital Piracy

    Illegal downloading of copyrighted content (such as movies) in Australia remains a major issue. Legal actions and copyright law changes combined with education, cyber risk awareness and new content models are helping to minimise illegal downloading
  • November 29, 2017

    Google: A Trojan Horse for the TV industry?

    While Google dominates the online video market via YouTube, efforts in the TV industry have constantly fallen short of expectations. However, Google is now positioning itself to become a critical part of the TV value chain.
  • October 12, 2017

    Voice Assistants: Better together?

    While Virtual Assistants (VA) have existed since 2011, the category only took off after recent advances in Artificial Intelligence and the introduction of the smart speaker. Major players like Apple, Google, Microsoft and Amazon already have their own Virtual Assistants. Asian players are now developing their own. The Microsoft-Amazon collaboration may gain them the edge needed to overcome the slew of new and entrenched players.
  • August 29, 2017

    Video Market Outlook – FY17: SVOD is driving growth of the mark [...]

    The Australian Video Market is plateauing, as growth continues for SVOD alongside losses for traditional media. We anticipate the market to reach A$5.3b by 2022. Streamed digital media (SVOD, TVOD and EST) are growing strongly at the expense of physical media (Blu-ray and DVDs). SVOD subscriptions are anticipated to reach over 6 million by 2020, driven predominantly by Netflix.
  • August 9, 2017

    Digital Advertising Trends Part 3: Native Advertising

    Native advertising is witnessing rapid growth within the digital advertising market, driven by changing consumer behaviour and increasing publisher demands. Will it be a possible antidote to a number of industry woes, or will native’s potential to deceive audiences outweigh any possible value it can provide?
  • July 13, 2017

    Verizon merger with Yahoo

    Verizon has undergone two large-scale acquisitions within the past two years in a bid to compete against internet giants, Facebook and Google. Are these mergers a step in the right direction for the Telco giant, or will the company remain in the shadow of the duopoly?

  • June 22, 2017

    US music publishing royalties for 2018-22

    The “fair return” to US music publishers and songwriters for rights used by interactive streaming services will be decided in 2017 by the Copyright Royalty Board (CRB). Rights owners want to switch to a fixed per-stream or per-user rate on all tiers, arguing music has an inherent value. Apple is asking for a much lower per-stream rate. Amazon, Google, Spotify and Pandora warn of disruption to free and ad-supported tiers if the revenue-share tariff is not rolled over, and the CRB could side with them