Digital Media

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    April 19, 2021

    AVOD Market Report: A market assessment of a thriving industry

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    The AVOD market will grow due to the strong uptake of Connected TVs (CTVs), attracting new players and increasing competition: Why will AVOD grow? The rapid adoption of CTVs has become the catalyst for AVOD consumption, prompting marketers to shift their expenditure from linear to AVOD.
  • March 18, 2021

    Programmatic will drive future OOH growth, but Google competition [...]

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    Outdoor, or out-of-home (OOH), advertising is distinct from other forms of advertising. It is highly visible, often very large, and placed in heavily trafficked areas in order to attract as many viewers as possible. Moreover, unlike television, radio, print, internet, and mail advertising, outdoor advertising cannot be turned off, put away or easily avoided.
  • March 16, 2021

    Into the wild: Facebook prepares for a world without trackers

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    • Facebook emerged from 2020 reporting record revenue growth of 22% over the year, built on its huge volume of usage, its simple buying tools and its trove of first-party data
    • Facebook’s ability to match third-party data for targeting and attribution is also central to its success. However, Apple and Google are restricting data-matching tools like third-party cookies and mobile IDs, and Facebook is moving to minimise the damage
    • Facebook is trying to turn its sites into storefronts by launching ‘Facebook Shops’. It is also taking public stands on the use of data for advertising, and on the need for brand-building in marketing plans. These are conversations all advertisers and media owners should be engaged with
  • March 11, 2021

    Outsourcing culture: When British shows aren’t ‘British’ [...]

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    • Growth in the UK production sector is being driven by increased investment by American streaming services, while local broadcasters rely on co-productions to fund increasingly-expensive, high-end content
    • However, while this investment is welcome, the output is predominantly less ‘British’ than that commissioned directly by local broadcasters
    • Distinctive and diverse British cultural touchpoints are created or perpetuated by television. Current trends suggest a dilution of this, a globalisation of local content, and perhaps less relevance to British viewers
  • March 11, 2021

    Nine, SevenWest results reflect COVID19 rebound, transition to di [...]

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    The recent Nine and Seven results highlight the impact of COVID19 and digital transformation. Free to air (FTA) broadcasters have traditionally played a dominant role in aggregating television content from multiple content owners and creators. However, over the last decade, the growth of subscription video-on-demand (SVOD) has driven significant transformation in TV viewing habits. Audiences today have unprecedented choice when it comes to content and how to watch it.
  • March 10, 2021

    DMGT reinforces consumer science: New Scientist joins Mail stable

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    The sale represents an impressive increase in value: New Scientist was offloaded by RELX in May 2017 for £17.7m (c.4.4x EBITDA), 1 an all-in sale price c.£21m.
  • February 24, 2021

    Google and Facebook lay out diverging news strategies: Battlegrou [...]

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    Google is demonstrating support for news by stepping up its efforts to license content from publishers and provide unpaywalled access within its Google News app—an attempt to diffuse regulatory pressure.

    Google is reconfiguring its relationships with publishers worldwide, putting $1 billion on the table to license news content to News Showcase through a series of flat fees over a set period of time.

  • February 12, 2021

    Video viewing survey: household consumption across formats to rem [...]

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    Venture Insights conducted a video consumer survey in late November/early December 2020 in collaboration with Swinburne University of Technology. The survey was conducted nationally for 1,003 respondents, with a representative survey sample across demographic and regional groupings. Those respondents who watch free to air TV, pay TV, catch-up TV or SVOD services qualified to participate in this survey.
  • February 10, 2021

    Games and COVID-19: Demand boom eases production challenges

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    The pandemic has caused an unprecedented demand boom and revenue windfall for the games industry, allowing developers to ease production bottlenecks, assist remote working, and spend more cash on games that matter. Producing quality game experiences remotely—from greenlight through to release—has driven innovation and flexibility, and much needed change for game studios. Most large game developers expect a return to in-studio development late in Q3 2021. Many workers hope a return will not also bring back toxic game production environments.
  • February 4, 2021

    Top 5 Media Trends in 2021

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    2020 was a disruptive year for everyone, including the media industry. The pressures have exposed industry fault lines and toppling entrenched arrangements. Our top media trends for 2021 are:
    1. SVOD market flattens
    2. Sports rights shakeout to continue
    3. We’ve passed “peak platform”
    4. Programmatic advertising transcends the cookie
    5. Localism’s last throw
    This report explores these trends in greater detail and how they will impact the media landscape.
  • January 28, 2021

    2021 Video Entertainment Market Outlook

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    • We forecast the Australian video market to decline at a 2% CAGR to about A$5.5bn in 2024, driven primarily by the revenue deflation as viewing shifts from traditional to digital platforms.
    • COVID-19 has provided a massive boost to SVOD revenues, which will continue to grow at a 9.3% CAGR through to 2024. However, we forecast a significant decline in Pay-TV and Physical media formats.
    • Pay-TV will remain under pressure driven by the structural changes in the way video content is consumed. While Foxtel will offset some of this pressure by participating in the SVOD market, it will not be able to recover the losses in its traditional Pay-TV business.
  • December 3, 2020

    Australia Out-of-Home Market Outlook Report

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    The Australian Out-of-Home (OOH) market had been growing continuously until it was hit by COVID in 2020. The market grew at 9% CAGR in the 8 years to FY19 as digital revenues took off but declined by 18% YoY in FY20.
  • October 29, 2020

    Australia Radio Market Outlook: Radio is secure for now, but comp [...]

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    We forecast Australian radio industry advertising revenue to grow at 4.2% CAGR over FY20-24, but it faces a gradual decline in its share of total advertising expenditure share (6.5% in FY20 vs 5.9% in FY24).
  • October 22, 2020

    Industry Update: Draft Code of Practice for disinformation protec [...]

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    A draft Code of Practice on Disinformation and an associated Discussion Paper was released by the Digital Industry Group Inc. (DIGI) on 19 October 2020 (whose membership includes Google, Facebook and Twitter). The ACCC’s ground-breaking inquiry into the dominance of digital platforms in the media industry has led to a number of new regulatory processes. The most publicised has been the advertising Code of Practice, which the ACCC has decided to make mandatory.
  • August 6, 2020

    The New Era of Voice Commerce: Be in It to Win It

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    The rise of voice technology is transforming the way we consume information and make purchases, giving customers the option to engage in a hands-free and seamless shopping experience.  
  • December 9, 2019

    Prime Video Channels: part of Amazon UK’s bigger picture

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    Amazon Channels’ aggregation of third-party streaming services enhances the consumer appeal of its wider video proposition, provides incremental revenues and increases the stickiness of the Prime shopping service. Content partners range from major players (e.g. Discovery and ITV) to the more niche (e.g. MUBI and Tastemade), who all benefit from a ready-made platform, billing relationships and a receptive subscriber base. But the revenue shares, data costs and lack of direct customer relationships remain too high a price for some. Two and a half years on from its UK launch, opportunities for live, ad-supported and bundled content are diversifying the platform, but Amazon must prioritise discovery within Prime Video to continue to flourish.

  • March 6, 2019

    Sports SVOD – Can Foxtel deliver a KO?

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    Of all the video content genres, sport has the best reputation for delivering audience reach and a large number of viewers for traditional TV operators. But the rise of Sports SVOD and OTT platforms is threatening to undermine the established order. Foxtel has launched its standalone sports streaming service – Kayo Sports and signed up 100,000 subscribers within the first 3 months of launch.
  • February 11, 2019

    REA Group 1HFY19 update: growth in a challenging environment

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    On 8th February 2019, REA Group reports its 1HFY19 earnings. Core Australian business continues to drive earnings and revenue growth in spite of a tough macro environment but a write-down in the Asia business impacted earnings for 1HFY19.
  • January 17, 2019

    Apple and Amazon bury the hatchet

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    Amazon’s recent deals with Apple in TV, music and device sales mark a turning point after a decade of frosty relations. The context for this involves shifting priorities at both firms, growing pressure on Apple’s iPhone business, and rivals in common — first and foremost Google, but also the likes of Netflix and Spotify. The uneasy alliance helps both companies consolidate their strengths in the platform competition over media and the connected home — but trouble already brews.
  • July 12, 2018

    Virtual Reality in 2018: Ready Player None?

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    Yet another annual hype cycle in 2018 can’t hide a tepid consumer appetite for all VR platforms and heavy weather for the industry as a whole. The launch of Oculus GO, a standalone device at an attractive price, is a milestone for VR; nevertheless, even Facebook remains worried about reach and the state of the industry. Mobile AR is still a strategic focus for Google and Apple, producing diverse applications instead of just games, but new headsets from Microsoft and Magic Leap which promise advanced MR experiences have no launch dates.
  • July 11, 2018

    Media transformation is just beginning…

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    The continued rise and dominance of Silicon Valley’s tech giants continue to vex traditional media operators and regulators, and equally, still fascinate and allure consumers and advertisers. Publishers and marketers can no longer rely on commoditised campaigns to reach target audiences, they must offer personalised and targeted experiences that consumers are willing to pay for either through attention or dollars.
  • July 9, 2018

    Europe’s Creative Hubs Update 2018

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    ​This third edition of Europe's Creative Hubs, produced on behalf of Bertelsmann, highlights the challenges of the digital age for enterprises of the creative industries of France, Germany and the UK from new consumer behaviors and the advent of new competitors and new forms of competition for users and customers from tech giants, Amazon, Facebook, Google and Netflix. The report calls upon policymakers in Europe to ensure a level playing field for traditional media in the key areas of taxation, competition law, privacy and data protection, highlighting the interaction of these three in the market for online advertising.  
  • July 4, 2018

    The eSports economy – it’s just getting started…

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    eSports has grown in popularity beyond being a niche form of entertainment to becoming a powerful means to engage millennial audiences. There’s significant investment from major media corporations, mainstream advertisers and professional sports franchises, demonstrating the emerging importance of eSports.
  • May 16, 2018

    SXSW 2018 – Visions of the future: Blockchain, AI and Colonies [...]

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    Venture Insights attended this year’s South by South West (SXSW), Austin’s annual technology conference.This report highlights 7 key trends from the event, including: the impact of Blockchain, whether we should trust AI, how ethics apply to platforms, the battle for your voice and whether we will be on Mars by 2019!