Digital Media

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  • April 10, 2018

    Hey Siri – What is the potential of Digital Voice Assistants in [...]

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    Voice as an interface is fast emerging as major interaction platform in the digital ecosystem. Rapid adoption has led to a growing appetite among businesses to build voice-focused experiences. From a media perspective it is therefore important to understand how digital voice assistants will evolve, their potential use cases and the implications for businesses.
  • April 5, 2018

    Facebook’s data breach – an inflection point for internet pri [...]

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    As Facebook has become increasingly popular, marketers have found it far easier to combine our online personas with our offline selves to enable better ad targeting, leading to concerns around how much data do they actually have. However the Cambridge Analytica data breach could emerge as the ‘line in the sand’ moment for not just Facebook but online data privacy as a whole.
  • March 27, 2018

    OK Google: The rise of Voice Assistants in Australia

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    The rapid growth in voice search technologies and the increasing penetration of Digital Voice Assistants indicates that voice search is fast emerging as a significant computing platform with the potential for a direct-to-consumer relationship.
  • March 21, 2018

    Ad blocking – Google and publishers strike back…

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    Ad blockers have had a huge impact on the online advertising landscape in the past few years. This impact will grow larger as the popularity of ad blockers reaches a critical mass on desktop as well as mobile.  While publishers have tried multiple strategies, Google’s ad blocking move while counter-intuitive at first glance, could prove to be just the right approach to combat the rise of ad blockers.
  • December 4, 2017

    Site Blocking and Digital Piracy

    Illegal downloading of copyrighted content (such as movies) in Australia remains a major issue. Legal actions and copyright law changes combined with education, cyber risk awareness and new content models are helping to minimise illegal downloading
  • November 29, 2017

    Google: A Trojan Horse for the TV industry?

    While Google dominates the online video market via YouTube, efforts in the TV industry have constantly fallen short of expectations. However, Google is now positioning itself to become a critical part of the TV value chain.
  • October 12, 2017

    Voice Assistants: Better together?

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    While Virtual Assistants (VA) have existed since 2011, the category only took off after recent advances in Artificial Intelligence and the introduction of the smart speaker. Major players like Apple, Google, Microsoft and Amazon already have their own Virtual Assistants. Asian players are now developing their own. The Microsoft-Amazon collaboration may gain them the edge needed to overcome the slew of new and entrenched players.
  • August 29, 2017

    Video Market Outlook – FY17: SVOD is driving growth of the mark [...]

    The Australian Video Market is plateauing, as growth continues for SVOD alongside losses for traditional media. We anticipate the market to reach A$5.3b by 2022. Streamed digital media (SVOD, TVOD and EST) are growing strongly at the expense of physical media (Blu-ray and DVDs). SVOD subscriptions are anticipated to reach over 6 million by 2020, driven predominantly by Netflix.
  • August 9, 2017

    Digital Advertising Trends Part 3: Native Advertising

    Native advertising is witnessing rapid growth within the digital advertising market, driven by changing consumer behaviour and increasing publisher demands. Will it be a possible antidote to a number of industry woes, or will native’s potential to deceive audiences outweigh any possible value it can provide?
  • July 13, 2017

    Verizon merger with Yahoo

    Verizon has undergone two large-scale acquisitions within the past two years in a bid to compete against internet giants, Facebook and Google. Are these mergers a step in the right direction for the Telco giant, or will the company remain in the shadow of the duopoly?

  • June 22, 2017

    US music publishing royalties for 2018-22

    The “fair return” to US music publishers and songwriters for rights used by interactive streaming services will be decided in 2017 by the Copyright Royalty Board (CRB). Rights owners want to switch to a fixed per-stream or per-user rate on all tiers, arguing music has an inherent value. Apple is asking for a much lower per-stream rate. Amazon, Google, Spotify and Pandora warn of disruption to free and ad-supported tiers if the revenue-share tariff is not rolled over, and the CRB could side with them

  • June 1, 2017

    Australian Out-of-Home Market Outlook 2017: Widespread growth dri [...]

    The Australian Out-of-Home (OoH) market has been growing continuously for the past seven years, with CY16 posting a notable 15.8% year on year increase.Total revenue for 2016 was at an all-time high of $789.5 million, up from $682.1 million in 2015

  • May 25, 2017

    Disruption in Payments: Time to throw out your wallet?

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    As the usage of cash declines, we are trending towards a cashless society supported by new payment technologies.Within the next decade, cashless methods will be preferred, and have mostly positive implications for both businesses and consumers.However, cash will still be with us and being used for well over the next 20 years.

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    January 27, 2017

    Netflix at 10: still growing, still spending

    Netflix celebrated the 10-year anniversary of its streaming service by posting its largest quarterly rate of subscriber growth, adding just over 7m new subscribers in Q4 2016, smashing its own forecast for the period of 5.2m.

    5.12m of the new subscribers were for its international services, attributed to acceptance of its growing suite of English language original programs. But growth is just as likely related to the bolstering of overseas offerings with acquired programming, after launching worldwide with relatively small libraries.

    While re-establishing confidence after a period of doubt when missing targets in Q2, challenges await; most notably concerns around net neutrality, diversifying content genres, and the open question as to how effectively original programming will be able to carry the service.

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    January 13, 2017

    Music subscription streaming 2017

    Streaming is now mainstream and we predict 113% growth in expenditure on subscriptions for 2015-18 in the top four markets (US, UK, Germany and France).

    Free vs paid-for streaming is the central question for the music ecosystem: free yields fractions of pennies, making subscription the only credible business model.

    Market leader Spotify is facing competition from tech giants Amazon, Apple and Google, with deep pockets, for whom content is a pawn in a larger game.

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    December 21, 2016

    Australia Radio Market Outlook

    The radio market is dominated by five big players, yet is facing disruption from emerging digital competition. We discuss the current and future market trends, considering consumer behaviours, including audio consumption and advertising expenditure. Additionally, taking into account the uniqueness and time spent listening to radio, and the rise of emerging technologies, we consider what radio broadcasters can do in order to retain their position in the market amongst disruption.

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    December 13, 2016

    Internet Trends – Consumer behaviours driving market trends

    As smartphone ownership nears saturation in almost all consumer groups, the base for the UK digital economy is widening: media consumption continues to move to connected devices and use of consumer services on mobile grows. Ecommerce is now responsible for 75% of retail growth, steady even during periods of decline for the overall market. Google and Facebook take up almost 90% of gross online advertising growth this year, and the ecommerce and mobile service markets show early signs of platform concentration.
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    December 6, 2016

    European digital news models

    Pay access now predominates in print-rooted national digital news across Europe, with meters the most popular model. Reliance on digital advertising is retreating. Best of class Continental publishers have roughly stabilised revenue, and the risk of print ad decline acceleration looms – as in the UK. Digital is still typically below 20% of revenue as online advertising CPMs decrease and newsstand buyers are reluctant to migrate to digital subscriptions – on current trends digital revenues will be insufficient to sustain a full-scale newsroom. Emerging innovations include aggregation, bundling (with broadcast, music, telecoms), and youth-skewed spin offs, but execution is uneven. Profitable native digital news sites provide templates for focused coverage at a fraction of traditional newspapers’ costs.
  • November 30, 2016

    The future of free-to-air television Part 2: Profiting from New F [...]

    The provision and consumption of on-demand video is exploding. FTA broadcasters must adapt to these new media and audience behaviour trends. They are well placed to exploit the significant opportunities that exists in redefined ‘TV’ and adjacent markets but the price of failure will be irrelevance and decline.
  • November 16, 2016

    Marketing and measurement in the digital era

    Digital consumption has generated a lot of data in marketing and media and a huge variety of new opportunities for marketers—but insights and intelligence are not growing as much as data points, as a culture of short termism prevails. We recommend the linking of audience measurement and consumer behaviour data, but the industry lacks both standards and trust, while the still-immature digital marketing supply chain poses problems for data integrity. The new data economy has also precipitated a new war for talent, with marketing, media and publishing competing with technology, finance and other industries to attract the best quant and science brains to transition the creative sectors.

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    October 12, 2016

    New Zealand Advertising Market Outlook

    We discuss the New Zealand Advertising Expenditure market assessing the actual and forecast revenue as well as the key drivers of these for the Digital, Broadcast Television, Print, Radio and Outdoor markets.

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    October 6, 2016

    Canal+ in audacious model revamp

    With the decline in its subscriber base accelerating and following an antitrust veto over its planned tie up with BeIN Sports, Canal+ has decided to radically restructure its retailing on IPTV – where over 60% of subscriber recruitment takes place.The basic channel package is now wholesale to ISPs and included in upper tier triple play bundles – much higher volumes should more than balance a deep price cut. Soon premium and optional packages are to be unbundled on all platforms to create cheaper entry points and favour subscriber customisation.Canal+ is thus increasingly focused on supplying premium content, leaving the user interface to ISPs. Without the scale of other international content producers and in a nationalistic political context, we believe that this market rationale will eventually lead Vivendi to sell Canal+ to Orange.

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    October 4, 2016

    Viceland: Is this what the kids want?

    A lacklustre UK launch of Viceland—the new, multinational linear television channel from youth-skewing, gonzo-esque Vice Media—followed six months after a similarly underwhelming entrance into the US. It is surely early days, but despite strong content, the initial results were predictable, considering the challenges. The response by Vice, that viewing figures are essentially immaterial to its plans, was expected but deviated from earlier, bullish sentiments.

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    September 1, 2016

    Digital video retail market in the UK

    The UK retail market for digital movies has shown steady growth, but has not offset the decline in physical sales. While iTunes remains the UK market leader, Sky is clearly driving the growth with its Buy & Keep offering, backed up with the reassurance of physical product. However, a move away from the collector mentality alongside the growth of a subscription mentality will affect long term prospects. This is not helped by the consumer proposition for digital retail, which remains disjointed, lacks inter-device operability and a clear consumer benefit. Without co-ordinated efforts and investment from the studios, content owners and retailers to resolve these issues, we believe the opportunity for digital video retail in the UK is limited. Even with that, the EST market may never be as profitable as the DVD home video market.