Digital Video

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    April 19, 2021

    AVOD Market Report: A market assessment of a thriving industry

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    The AVOD market will grow due to the strong uptake of Connected TVs (CTVs), attracting new players and increasing competition: Why will AVOD grow? The rapid adoption of CTVs has become the catalyst for AVOD consumption, prompting marketers to shift their expenditure from linear to AVOD.
  • March 18, 2021

    Programmatic will drive future OOH growth, but Google competition [...]

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    Outdoor, or out-of-home (OOH), advertising is distinct from other forms of advertising. It is highly visible, often very large, and placed in heavily trafficked areas in order to attract as many viewers as possible. Moreover, unlike television, radio, print, internet, and mail advertising, outdoor advertising cannot be turned off, put away or easily avoided.
  • March 11, 2021

    Outsourcing culture: When British shows aren‚Äôt ‚ÄėBritish’ [...]

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    • Growth in the UK production sector is being driven by increased investment by American streaming services, while local broadcasters rely on co-productions to fund increasingly-expensive, high-end content
    • However, while this investment is welcome, the output is predominantly less ‚ÄėBritish‚Äô than that commissioned directly by local broadcasters
    • Distinctive and diverse British cultural touchpoints are created or perpetuated by television. Current trends suggest a dilution of this, a globalisation of local content, and perhaps less relevance to British viewers
  • March 11, 2021

    Nine, SevenWest results reflect COVID19 rebound, transition to di [...]

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    The recent Nine and Seven results highlight the impact of COVID19 and digital transformation. Free to air (FTA) broadcasters have traditionally played a dominant role in aggregating television content from multiple content owners and creators. However, over the last decade, the growth of subscription video-on-demand (SVOD) has driven significant transformation in TV viewing habits. Audiences today have unprecedented choice when it comes to content and how to watch it.
  • February 24, 2021

    Sports rights market hits an inflection point: New distribution p [...]

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    The fire smouldering beneath the traditional sports broadcasting model burst into flame in 2020. We have argued that sports rights payments in the ANZ market were not sustainable. The rising value of deals could not be reconciled with falling broadcast TV revenues. In this report, we discuss the current state of the Australian sports rights market, delve into the current struggle of traditional broadcasters, and contemplate what is next for the delivery of sports content.
  • February 12, 2021

    Video viewing survey: household consumption across formats to rem [...]

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    Venture Insights conducted a video consumer survey in late November/early December 2020 in collaboration with Swinburne University of Technology. The survey was conducted nationally for 1,003 respondents, with a representative survey sample across demographic and regional groupings. Those respondents who watch free to air TV, pay TV, catch-up TV or SVOD services qualified to participate in this survey.
  • February 9, 2021

    Amazon and sports rights: Gaining confidence

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    • Thanks to lockdown momentum, Amazon Prime Video grew substantially in 2020. Christmas time coverage of the Premier League seems to have played a part, informing Amazon‚Äôs approach elsewhere
    • Upping its game, Amazon has acquired more expensive Champions League rights in Germany and Italy. It also bid in Monday‚Äôs failed French Ligue 1 auction
    • In the impending Premier League tender Amazon may be ready to increase its outlay if needed to meet subscribers‚Äô expectations, but without any real incentive to challenge Sky and BT‚Äôs dominance
  • February 4, 2021

    Top 5 Media Trends in 2021

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    2020 was a disruptive year for everyone, including the media industry. The pressures have exposed industry fault lines and toppling entrenched arrangements. Our top media trends for 2021 are:
    1. SVOD market flattens
    2. Sports rights shakeout to continue
    3. We‚Äôve passed ‚Äúpeak platform‚ÄĚ
    4. Programmatic advertising transcends the cookie
    5. Localism’s last throw
    This report explores these trends in greater detail and how they will impact the media landscape.
  • January 28, 2021

    2021 Video Entertainment Market Outlook

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    • We forecast the Australian video market to decline at a 2% CAGR to about A$5.5bn in 2024, driven primarily by the revenue deflation as viewing shifts from traditional to digital platforms.
    • COVID-19 has provided a massive boost to SVOD revenues, which will continue to grow at a 9.3% CAGR through to 2024. However, we forecast a significant decline in Pay-TV and Physical media formats.
    • Pay-TV will remain under pressure driven by the structural changes in the way video content is consumed. While Foxtel will offset some of this pressure by participating in the SVOD market, it will not be able to recover the losses in its traditional Pay-TV business.
  • November 29, 2017

    Google: A Trojan Horse for the TV industry?

    While Google dominates the online video market via YouTube, efforts in the TV industry have constantly fallen short of expectations. However, Google is now positioning itself to become a critical part of the TV value chain.
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    January 27, 2017

    Netflix at 10: still growing, still spending

    Netflix celebrated the 10-year anniversary of its streaming service by posting its largest quarterly rate of subscriber growth, adding just over 7m new subscribers in Q4 2016, smashing its own forecast for the period of 5.2m.

    5.12m of the new subscribers were for its international services, attributed to acceptance of its growing suite of English language original programs. But growth is just as likely related to the bolstering of overseas offerings with acquired programming, after launching worldwide with relatively small libraries.

    While re-establishing confidence after a period of doubt when missing targets in Q2, challenges await; most notably concerns around net neutrality, diversifying content genres, and the open question as to how effectively original programming will be able to carry the service.

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    December 20, 2016

    Amazon ready for global Prime time

    Amazon Prime Video has recently launched in over 200 countries, including Australia and New Zealand. We discuss the impact of this launch to the subscription Video-on-Demand market within Australia, and consider the ongoing impact into the future, including the rise of Amazon retail services within Australia.
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    May 16, 2016

    Facebook leans in to video

    Facebook has become the second largest online video platform after YouTube by viewing time, largely thanks to muted autoplay streams - for the moment. This is about to change as Facebook seeks to grow viewing and expand inventory with a new standalone video hub, live streams and revenue share models for professional content. Facebook’s lofty ambitions to become a destination for long-form, premium video content will be harder to achieve and less compatible with current strengths than for online news.
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    April 18, 2016

    Vivendi, Mediaset and the Latin strategy

    Vivendi is to acquire the main pay-TV division of Italy‚Äôs Mediaset in an all-share transaction, creating a ‚Äėstrategic alliance‚Äô between the two groups. Each partner will own a 3.5% stake in the other. The deal is positive for Mediaset but the benefits for Vivendi can only accrue long term.¬†Mediaset Premium claims two million subscribers and recorded ‚ā¨640 million revenue in 2015. However, EBIT losses amounted to ‚ā¨115 million and are likely to more than double through 2016 and beyond. The deal has no discernible impact on Premium‚Äôs bigger rival Sky.¬†Vivendi and Mediaset will also jointly operate a ‚Äėglobal‚Äô online video platform and collectively develop content production and distribution. The pair‚Äôs respective assets are sizeable but domestically focused with little demonstrable international synergy.
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    November 20, 2015

    The rise of the YouTube economy

    In this report, we examine how YouTube and in particular Multichannel Networks (MCNs) have emerged within the Digital video market, their key growth drivers, revenue model, challenges and the impact on traditional TV.