Disruption

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  • Digital Advertising Trends Part 2: Ad Blocking
    Digital Advertising Trends Part 2: Ad Blocking
    April 21, 2017

    Digital Advertising Trends Part 2: Ad Blocking

    Growth in the use of adblocking is showing few signs of abating and as such will continue to impact the advertising industry for the foreseeable future. We discuss the global cost of adblocking, the shift to mobile, the new adblocking “superweapon”, and how advertisers can position themselves most effectively in this turbulent market.

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    Batteries have become the mainstream solution to the energy crisi
    Batteries have become the mainstream solution to the energy crisi
    April 19, 2017

    Batteries have become the mainstream solution to the energy crisi [...]

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    Following the blackouts in South Australia, a strong debate around the future of electricity has been sparked within both the state and national governments. We take a closer look at this debate, summarise the causes, consequences and likely outcomes, whilst discussing the impact to the wider Australian energy market.
  • April 10, 2017

    Disruption in Tertiary Education – Harvard in the clouds

    Disruptive technology is changing centuries old teaching practices and threatening to overthrow the central role of universities within tertiary education. We discuss the impact on the market as a whole, the rise of the cloud based classroom and what the future may hold for the world of education.
  • April 7, 2017

    The Future of Audio and Radio

    Audio media are converging, with various crossmedia platforms already on the market. We explore what this means for the future of audio, how the market is being impacted and discuss how far this convergence is likely to go.
  • March 29, 2017

    SXSW Conference: Deep Machine Learning takes centre stage

    Deep Machine Learning was awarded the Breakout Trend at the 2017 SXSW Conference. We take a deeper look into what this could mean for the future of digital, whilst exploring the other technology on offer at the event.
  • March 22, 2017

    360 and Virtual Reality: a new angle for video entertainment

    The temporary cool-off in hype around VR following a very buzzy 2016 is not reducing the flow of investment and talent into the industry, notably in video production utilising 360Video technology; setting the stage for the development of a truly new entertainment medium. Fully immersive interactive worlds will continue to be the mainstay of the video games industry, while video entertainment will exist in a multi-track environment, with some genres (news, documentaries , natural history) making 360Video mainstream well before long-form narrative-driven entertainment. 2017 will still be a challenging year for consumer device VR roll-out and mass market adoption; Oculus, Google, and Sony continue to seed the market, providing large scale funding and equipment directly to developers and content producers.

  • March 20, 2017

    The World of Wearables – Disruption is Underway

    Australians are willing to adopt wearable technology though high price points and perceived value are limiting purchases. To date, uptake of wearables has been predominantly by early adopters and spurred by niche uses in the health and fitness industry. Industries are yet to capitalise on the full potential of wearables. Some industries have begun to adopt basic functions, such as the finance industry, using it to personalise products and increase payment efficiency. The next growth phase of wearables will be fuelled by artificial intelligence, the Internet of Things and virtual and augmented reality. Significant disruption is expected as use-cases are identified across new and major industries.

  • February 28, 2017

    Fashion’s new look: digital sets new trends

    Fashion underpins the growth of ecommerce; online took a 14% share of all fashion retail in the UK last year and is set to rise further, challenging the economics of physical retail. Mobile is a key driver, it is changing research and shopping habits, and in turn affecting supplier product cycles, merchandising and marketing strategies. Social media has disrupted the traditional shopping funnel, changing how trends and styles proliferate and shifting the sites of authority and influence in a £66 billion sector.
  • February 8, 2017

    Apple TV: Is video streaming taking the lead in TV consumption?

    The video streaming market continues to grow with a greater number of devices being sold year on year and the four big players in video streaming devices continue to compete for market share. We discuss the changes to consumer behaviour driving this growth and what impact this might have on the wider TV market and look further into Apple TV and how their new update has affected their position in the market.
  • January 13, 2017

    Music subscription streaming 2017

    Streaming is now mainstream and we predict 113% growth in expenditure on subscriptions for 2015-18 in the top four markets (US, UK, Germany and France).

    Free vs paid-for streaming is the central question for the music ecosystem: free yields fractions of pennies, making subscription the only credible business model.

    Market leader Spotify is facing competition from tech giants Amazon, Apple and Google, with deep pockets, for whom content is a pawn in a larger game.

  • January 10, 2017

    TV set viewing trends: linear remains vital

    Timeshift viewing on the TV set has doubled since 2010, mainly due to PVR adoption. This has compensated for about 40% of the decline in live viewing, which has fallen by 19% per person on average. Timeshifting habits are widely spread across all age groups. They are proportionately higher for the young, who watch much less live TV, but are still substantial among over-55s, whose total viewing has hardly changed since 2010. Large genre variations in the volume of timeshift viewing (dramas high, live events low), and the fact that this still occurs very soon after the live broadcast, underlines the strength of the linear schedule. And, despite widespread initial concerns that timeshift viewers would fast-forward through all ads, nearly 50% of timeshifted commercials are viewed.
  • December 21, 2016

    Australia Radio Market Outlook

    The radio market is dominated by five big players, yet is facing disruption from emerging digital competition. We discuss the current and future market trends, considering consumer behaviours, including audio consumption and advertising expenditure. Additionally, taking into account the uniqueness and time spent listening to radio, and the rise of emerging technologies, we consider what radio broadcasters can do in order to retain their position in the market amongst disruption.

  • December 14, 2016

    Innovation is Transforming Australian ICT

    ICT is not immune to the disruptive forces that have forced transformation in other industries. The ICT industry is undergoing significant transformation as a result of the rapid pace of innovation. The information age demands conformity to the smart revolution. Australian businesses need to know what this means for their ICT investments.

  • December 12, 2016

    Disruption in Education – Changing an Institution

    Education in Australia and New Zealand, like many other countries in the developed world, is seeing change driven by technology. This is creating opportunities for new players and threatening long standing publishers. We discuss the impact digital disruption is having on the primary and secondary education within Australia including the four implications we foresee as a result of disruption.
  • The Internet of All Things - Towards the Hyper-connected World
    The Internet of All Things - Towards the Hyper-connected World
    December 6, 2016

    The Internet of All Things – Towards the Hyper-connected Wo [...]

    The Internet of Things offers enormous opportunities for Australian organisations to be pioneers in the convergence of operational and information technology. Many organisations across different industries are now realising value in a hyper-connected world. We discuss the nature of the Internet of Things, the current and future adoption rates amongst both consumers and industries, the challenges and issues associated with device uptake as well as the future of the Internet of Things.
  • Cloud Computing - Are We All In?
    Cloud Computing - Are We All In?
    November 22, 2016

    Cloud Computing – Are We All In?

    Cloud computing has become mainstream as digital disruption forces Australian organisations to move increasing workloads to the Cloud. We discuss how Australian businesses continue their push into the Cloud in order to drive efficiencies and innovation to gain a leading edge, adopting services such as SaaS, PaaS and IaaS, and how this may point to a future where IT will live in the Cloud

  • Airbnb – not just a sharing economy
    Airbnb – not just a sharing economy
    November 10, 2016

    Airbnb – not just a sharing economy

    Airbnb has become Australia’s largest accommodation provider with success being fuelled by consumer demand. We discuss Airbnb’s effect on the Australian accommodation market, including the disruption of traditional hotels and the expected impact into the future.

  • Primary Health Care Disruption and Market Outlook
    Primary Health Care Disruption and Market Outlook
    November 4, 2016

    Primary Health Care Disruption and Market Outlook

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    Australia’s Primary Health Care market is anticipated to witness disruption from the rise of digital technologies. We discuss the key technologies driving disruption, anticipated innovation from disruption, the key trends we foresee within the market and the outlook for the future of market.

  • The Future of Free-to-air Television. Part 1: The Video Revolution
    The Future of Free-to-air Television. Part 1: The Video Revolution
    October 24, 2016

    The Future of Free-to-air Television. Part 1: The Video Revolutio [...]

    Free-to-Air TV continues to reach more audiences than any other single medium and capture the greatest share of viewing time despite the increasing number of platforms and players competing for the video time and attention of consumers. We discuss the challenges and changes for FTA TV and how their continued evolution is essential to ensure they remain a player in the market.

  • Drones – soaring to great heights?
    Drones – soaring to great heights?
    October 21, 2016

    Drones – soaring to great heights?

    In Australia and New Zealand, similar to the rest of the world, drones have seen strong demand from consumers, and are creating opportunities through disruption in many large and mature industries. We discuss the origins of drones, how they have emerged onto the market, consumer and commercial demand for drones, the impact drones are having / anticipated to have within industries, and the regulations required to standardise their use.

  • Driving to Autonomous Vehicles (AVs)
    Driving to Autonomous Vehicles (AVs)
    September 30, 2016

    Driving to Autonomous Vehicles (AVs)

    Amazon’s smart Echo speakers are coming to Europe, powered by a voice-controlled intelligent assistant, Alexa. Echo is thought to have found surprise success in the US. Alexa is best thought of as the most complete Voice User Interface (VUI) on the market. We expect VUIs to supplant graphical user interfaces for a variety of use-cases, in the home, on the move and in the car. Competition in this area is increasing.

  • September 30, 2016

    Tug of War: Apple Pay versus The Big Australian Banks

    Apple Pay launched in Australia in November 2015 and is seeking to capture a slice of the banks’ interchange fee, worth an estimated $2.5b annually. With the exception of ANZ who adopted Apple Pay, this has not gone down well with other banks. We discuss the ongoing dispute between Apple and the large Australian banks, the repercussions of this for the market as a whole, including the consumer impact, and the expected outcome.

     
  • September 29, 2016

    A Room With A Vui: Voice and Amazon Alexa

    Amazon’s smart Echo speakers are coming to Europe, powered by a voice-controlled intelligent assistant, Alexa. Echo is thought to have found surprise success in the US. Alexa is best thought of as the most complete Voice User Interface (VUI) on the market. We expect VUIs to supplant graphical user interfaces for a variety of use-cases, in the home, on the move and in the car. Competition in this area is increasing. Alexa is being positioned as the Android for voice, moving beyond devices made by Amazon in an attempt to jumpstart adoption, and with developers building services on top of Alexa’s core voice platform.

  • Automotive Marketing Outlook
    Automotive Marketing Outlook
    August 17, 2016

    Automotive Marketing Outlook

    The online automotive market is in the fast lane, but speed bumps may lay ahead. We discuss the current and future market trends, including the ongoing transition from print to online advertising, current and future car sales, and how we expect business to be impacted by future market changes.