E-commerce

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  • September 24, 2019

    Amazon’s pivot to Marketplace

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    Amazon, the gatekeeper to 100 million Prime members, is increasingly reliant for growth on Marketplace, where third-party sellers compete with first-party products. Amazon’s multi-channel platform strategy delivers choice and low prices to customers, but third-party sellers have increasingly complained that their playing field is not level. After Amazon’s seller agreements were modified in August to implement a competition ruling in Germany, the European Commission is now investigating the data layer.
  • August 6, 2012

    Burberry’s digital activism

    Reallocation of Burberry's marketing spend to digital at the expense of magazines since 2009 has been a key driver of the brand's increased global awareness. Burberry's digital activism is tied to its strategy of ‘democratic luxury' to engage and cultivate a new generation of 20-something potential customers. Other luxury brands also have digital tactics, but the scale and depth of Burberry's approach suggests that it is alone in having an integrated retail and communications strategy.

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  • October 3, 2010

    Media advertising in 2010 and 2011

    Total UK media advertising will grow 3.7% to £15 billion in 2010, on a bounce back of TV, internet and national newspapers from the recession. If UK economic growth slows to a crawl, UK media advertising could decline by about 1.1% in 2011. For local and regional newspapers and magazines, ongoing structural pressures are dominating the recovery in 2010, and we expect the headwinds will be even stronger in 2011.
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    April 29, 2004

    UK Online Console Gaming

    This report updates our readers on the disappointing advance of online console gaming in the UK. Although the UK is the third largest video games market in the world, and was the first country in Europe to offer online gaming for Xbox and PS2, we estimate only 90,000 UK online console gamers at the end of Q1 2004 (just over 1% of 128-bit consoles sold to date).

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    March 26, 2004

    E-Recruitment and Regional Newspapers

    A new menace hangs over the future of regional newspapers, an industry already suffering from declining display advertising and paid circulation. Starting with the NHS Electronic Recruitment Programme (ERP) launched this month, we expect the public sector will shift recruitment activity to its own sites, in the wider context of e-Government objectives to bring all services online by 2005.

  • October 1, 2001

    European Online Advertising

    This report provides our forecasts for online advertising revenues in 2001 and 2002 in the UK, Germany and France. Our central forecasts are for a decline of 3% in online advertising in 2001 over 2000 (€610 million versus €615 million), and for a maximum increase of 8% in calendar year 2002 (€660 million). For Europe as a whole, online advertising will be flat: increases in Italy and Spain are offset by decline in more mature markets.

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    July 5, 2001

    UK B2C E-Commerce

    This report updates our UK E-Commerce 2000 report from December 2000 and our European B2C E-Commerce Update of April 2001. It draws mainly on data provided by the British Market Research Bureau (BMRB) collected in February 2001.

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    April 9, 2001

    European B2C E-Commerce Update

    This report updates our July 2000 report on European B2C e-commerce, with a special focus on the UK market. We estimate that global net adds were 48m in Q2, down from 58m in Q1 2001. The total net adds so far this year of 106m is 53% of our full year forecast of 201m for these territories, which supports our forecast of 375 million units shipped given that net adds will likely continue to decline in Q3 followed by the seasonally strong Q4.

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