Marketing

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  • June 12, 2018

    Advertising Market Outlook:The Digital juggernaut continues with [...]

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    Venture Insights expects total advertising spend to grow at a 2.7% CAGR to $17.4bn in 2022. Digital will account for the majority of the growth in AdEx through our forecast horizon increasing from 49% of the market today to 66% by 2022. While we see risks to TV audiences and hence ad revenues, we believe the TV model is far from dead. TV can continue to attract significant audience reach (and engagement) but it must evolve to stay relevant. Overall we forecast -3.7% CAGR (to FY22) for TV AdEx.
  • April 13, 2018

    Media Roundtable Breakfast – key findings: MarTech and AdTech [...]

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    With technology continuing to improve and the known pitfalls of both Advertising technology and Marketing technology apparent, a convergence of these technologies will take place sooner rather than later giving more control to advertisers. Designing an advertising campaign has always been slow and somewhat clunky, however new technology platforms are speeding up the optimisation process allowing campaigns to be improved and optimised in real time. However, this increased control means little if the vast majority of inventory and customer data is controlled by a small number of players.
  • New Zealand Advertising Market Outlook
    New Zealand Advertising Market Outlook
    October 12, 2016

    New Zealand Advertising Market Outlook

    We discuss the New Zealand Advertising Expenditure market assessing the actual and forecast revenue as well as the key drivers of these for the Digital, Broadcast Television, Print, Radio and Outdoor markets.

  • December 17, 2015

    Property marketing outlook: Rightmove tightens its grip

    This is the second of our three reports in our annual review of vertical marketplaces (classifieds), focused on property, and follows Vertical marketplaces overview and recruitment outlook [2015-115]. Zoopla Property Group (ZPG) has been hit by new entrant OnTheMarket, and has diversified its publishing and revenue models. But OnTheMarket is a red herring in the marketplace, delivering the same charging model more expensively for estate agents than leading portals Rightmove and ZPG. Property marketing expenditure has been resilient this year, and we expect it to be roughly flat (a little down in real terms) over the next two to three years, largely a result of the print-to-digital transition depressing spend, but also because estate agents are feeling squeezed. Local newspaper print decline will roughly offset increases at the property portals and elsewhere, though print spend at the top of the market – brands such as Country Life, the FT and the Telegraph – remains robust, despite deep declining volumes of £1.5m homes.