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November 20, 2019Consumer magazine publishing in the UK
Market Outlook, ReportsLong-known market trends have become even more accentuated: circulation decline is -13% (consumer spend decline is c. -3%); print advertising is down -12%, with online advertising spend up a mere 1% (see pages 3, 11)
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November 18, 2019Free video! Apple TV+, Disney+, HBO Max and Peacock in a rush for [...]
Focus Report, ReportsNew SVOD entrants are prioritising reach over revenue in the US with extensive ‘free’ offers, including Apple TV+ (to hardware buyers), Disney+ (to Verizon customers), HBO Max (to HBO subscribers) and Comcast’s Peacock (to basic cable homes). This is the latest development in an unfolding global story of partnerships, continuing on from multiple Netflix and Amazon distribution deals with platforms, bringing benefits to both parties. In Europe, Sky faces price pressure, but it has secured its HBO partnership and can now talk to Disney from a position of strength. -
November 14, 2019Webscale Playbook: Baidu
Focus Report, ReportsBaidu, often referred to as “China’s Google”, is embarking on a new journey to pursue growth outside its core search and advertising business. That’s vital as the online advertising business is maturing, yet Baidu continues to rely heavily on it (80% of 2017 revenues). -
November 12, 2019UK’s TI Media goes back to the Future
Focus Report, ReportsSpecialist publisher Future has offered £140m for generalist TI Media’s 41 brands, which will give Future 220 global brands upon expected completion in Spring 2020. The acquisition, which includes wholesaler Marketforce, is contingent upon shareholder and CMA approval. Future is the darling of publisher stocks, pursuing an energetic growth and scale strategy, and diversifying revenues through digital and experience innovation. How Future’s culture of experimentation and optimisation will work with TI Media’s more general portfolio is an open question. Only time will tell if the overall portfolio balance will work. -
November 11, 2019UK’s BT: Bumps on the road to recovery
Focus Report, ReportsBT suffered a weak Q2 with revenue and (particularly) EBITDA declines accelerating, but this was mainly down to timing (particularly at Openreach, which will likely recover in Q3), with the company confident in maintaining full year expectations. BT’s fixed broadband business enjoyed some recovery as the pricing environment improves, but will suffer another price timing bump next quarter, and its mobile business is suffering from a tough market environment that is unlikely to improve in the short term. The company is busy re-branding, re-positioning and transforming, but the outlook for football rights costs and fibre roll-out regulation will dominate in the short term, and further bumps (such as the Virgin MVNO contract loss) may emerge. -
November 8, 2019Streaming wars and the future of Foxtel
Focus Report, ReportsUp until a few years ago, Foxtel has enjoyed an uninterrupted run as the monopoly premium Pay TV provider in Australia. But the arrival of international SVOD players and the rise of local challengers has made a dent in Foxtel’s business.We believe the challenges that Foxtel faces are structural in nature and Foxtel could find it tough to recover lost ground.
November 6, 2019Champions League rights auction: BT’s cost-cutting opportunity
Focus Report, ReportsChampions League UK TV rights, at £394m/season, appear to have reached a ceiling, with costs on a per match basis now comparable to the more-desirable Premier League. In the imminent auction, current rightsholder BT is the clear frontrunner. Potential competitors appear reluctant: Sky Sports has thrived since losing the rights in 2015, and no other players can reasonably compete at this spend. This presents BT with a golden opportunity to rein in costs, with a view to moving BT Sport towards breakeven at an important time for the wider business, considering the financial pressure it is facing
November 4, 2019Peak football revenues and post-boom scenarios
Focus Report, ReportsBroadcast licensing revenues for football are likely to be ex-growth in the top five markets in Europe, with some limited upside from sponsorship and out-of-Europe rights. The broadcast revenue boom stoked the rise of super clubs with global fan bases, feeding player transfer valuations, and a potential downturn of the latter could magnify the impact of the revenue decline. The leagues in Italy, France and Spain are more exposed to the risks of broadcast licensing revenue decline, while the Premier League’s model looks robust
October 30, 2019Webscale Playbook: Alphabet
Focus Report, ReportsAlphabet is out to prove that it is more than just an advertising business. That’s important as the company remains heavily exposed to ads, which accounted for about 86% of 2017 revenues. Yet, Alphabet is facing new competition in ads from Amazon, plus ongoing regulatory scrutiny in Europe. Fortunately the company is generating incredible amounts of cash each quarter, and now has just under $102B in cash & stocks on hand. That has allowed the company to invest heavily in its network, with capex amounting to a telco-like 17.2% of revenues over the last four quarters. Alphabet also spends another ~15% of revenues on R&D. The goal of these investments is help the company enter (or create) new markets, with less ad-dependent business models. Alphabet’s vast network infra supports the company’s cloud computing and device portfolio, as well as AI-based projects in transportation (Waymo), logistics (Project Wing), and healthcare (Verily). As a result, Alphabet’s network, IT & software capex has soared, to $8.2B over the 4Q17-3Q18 period (from $4.1B the year prior).
October 28, 2019UK SVOD subscriber trends: who is buying and how many subs
Focus Report, ReportsWith a raft of new streaming services about to hit, there remains a question as to the appetite for multiple subscriptions. Pay-TV subscribers continue to be more likely to take SVOD services—especially when they are distributed on their set-top boxes—however the average number of services per household is well below one. Greater variety and quality of services will likely increase the average number of subscriptions but given the siloing nature of these services, Netflix’s incumbency, library and distribution are its strength; new entrants will battle for a supplementary role
October 24, 2019Webscale Playbook: Alibaba
Focus Report, ReportsAlibaba, once viewed as China’s answer to Amazon, has grown into a giant since its inception in 1999. Though still just about a fifth of Amazon’s size (by revenues), Alibaba has grown rapidly and outshines Amazon in some areas. Its scale in e-commerce is impressive: (i) Alibaba ships 12 million packages a day, 4x of Amazon; and, (ii) Alibaba’s “Singles Day” has become the world’s biggest shopping event. Alibaba has invested heavily in network infrastructure to support its businesses, not just e-commerce but also cloud computing, audio/video streaming, and devices. As a result, Alibaba’s network-related demand has soared in the recent times. It now accounts for over 5% of global webscale network/IT capex, from about 1% in 2012. Alibaba’s network spend share will continue to grow, but will be reshaped by the ongoing US-China trade war.
October 22, 2019Programmatic OOH: Coming soon to a billboard near you?
Focus Report, ReportsProgrammatic advertising in OOH is still a new concept in Australia and the groundwork in terms of digitisation and audience measurement is still being laid. While, many OOH players have introduced their version of programmatic advertising, the risk of having a fragmented market with multiple proprietary systems means that programmatic OOH may fail to take off. Outdoor, or out-of-home, advertising is distinct from other forms of advertising. It is highly visible, often very large, and placed in heavily trafficked areas in order to attract as many viewers as possible. Moreover, unlike television, radio, print, internet, and mail advertising, outdoor advertising cannot be turned off, put away or easily avoided. Traditionally OOH was mostly a real estate or location play but with digitisation, it’s now becoming increasingly focused on audience targeting and improving engagement. Industry players are looking to bring additional functionality, formatting and effectiveness to advertisers beyond just digitising existing sites, along with investing in improving measurement technology to help build further advertiser confidence in out-of-home. In particular, programmatic advertising which has transformed the online advertising space could play an important role in the growth of the OOH market going forward. In this report, we explore what programmatic advertising is and the impact it could have on the OOH market. We also look at the key challenges that OOH players face and the risk of Google, a global leader in programmatic advertising, making an entry into the OOH market.Sector Media.
October 17, 2019Global & Australian gaming market trends – mobile, cloud a [...]
Focus Report, Free Sample, ReportsMobile gaming is now the dominant driver in the global gaming market accounting for more revenue than console and PC combined and the majority of all growth. This shift has been enabled by improvements to internet infrastructure, from stronger mobile networks to faster wireline bandwidth to better cloud-based delivery models; however, there hasn’t been a significant amount of direct monetisation by telcos, as they have only dipped their toes, at best, into this new source of demand.Sector Media.
October 16, 2019Webscale Playbook: Amazon
Flash Report, ReportsAmazon has evolved leaps and bounds since its creation. From an online bookstore more than two decades ago, it has become a global internet giant that relies heavily on scale and network infrastructure for its diverse businesses. At present, the company’s businesses beyond e-commerce include physical stores, cloud computing, audio/video streaming, advertising, and devices – all of which have millions of customers/users serviced by a strong network infrastructure. The sheer growth across its businesses in the recent years has primed Amazon as one of the leading operators in the network space. Naturally, to cope up with its ever increasing network-related demand, the company is not just spending massively to shore up its infrastructure through vendor partnerships but could be mulling to build some on its own, especially on the hardware side. Below are a few key highlights from the report: As a percentage of revenues, Amazon spends more on R&D than capex, which is typical of WNOs. The gap between the two spending, however, is somewhat shrinking which goes to show Amazon’s greater efforts in building datacenters and warehouses in the recent years. Amazon also emerged as the top R&D spender among WNOs over the past two years, due to Prime Video. Amazon currently manufactures some of the network components such as routers, chips, network interface cards, and network gears to meet the growing needs of its cloud business (AWS). The internet giant, known for disruption, could foray into the enterprise networking market and sell its own custom-made hardware by 2020, taking the incumbent network vendors head-on. However, Amazon is also creating a host of new opportunities for network vendors, as it looks to disrupt different industries such as automotive (driverless cars) and healthcare (online pharmacy and heart-rate detection device), both requiring a strong network infrastructure to enable data transfers and communication between sensors and components.
October 14, 2019Women’s sport: inching towards the UK media mainstream
Focus Report, ReportsMedia coverage of women’s sport escalated this summer thanks to the 2019 FIFA Women’s World Cup, which ignited national interest. The Lionesses attracted an exceptional peak TV audience of 11.8 million for England’s semi-final match against the USA. Still, coverage of women's sport remains minimal outside of major events: only 4% of printed sports articles reference female athletes. Quality press are leading the way—the launch of Telegraph Women’s Sport being the prime example—but the popular press are yet to follow. Freely-accessible coverage will generate greater interest and audiences for women’s sport, but continuous investment from all media will be needed to fulfil its potential.
October 10, 2019UK BVOD advertising: on-demand in demand
Focus Report, ReportsBroadcaster video on demand (BVOD) advertising is in demand with an £89m rise in 2018 spend to £391m, and is predicted to double within the next six years. The rise of on-demand viewing has created a scaled advertising proposition with a strong 16-34 profile – a relief for both broadcasters and advertisers, given the long-term decline in linear TV impacts for younger audiences. Big challenges remain: linear TV ad loads look excessive in on-demand, BVOD CPTs can be off-puttingly high, and measurement is still unresolved. BVOD is a welcome bright spot which faces online video competition head-on, but it won’t be able to turn broadcasters’ fortunes around alone
September 25, 2019eSports and 5G – can telcos cash in…
Focus Report, ReportsThe value of the eSports market is growing rapidly with both viewers and the prize money at stake beginning to rival that of traditional sports. With 5G’s ultra-fast data speeds and minimal latencies, there is an opportunity for telcos to carve a piece of this growing market. eSports could therefore emerge as an important use case as telcos look at extracting a revenue premium from their 5G networks. eSports or electronic sports commonly refers to multi-player video games played competitively. Fans can watch professional gamers compete or play themselves. Professional level gamers compete in tournaments, which are hosted at arenas or stadiums in front of a live audience. Games are often broadcast live and many more global eSports fans watch these tournaments remotely by streaming them online. Some of the most notable tournaments include League of Legends, The International, Evolution Championship Series and the Intel Extreme Masters. Most major competitions are generally held in South Korea, Europe, USA and China however eSports tournaments are starting to gain traction across the globe. In the past few years, eSports has seen significant changes from being played in small groups, to occupying world-class stadiums which accommodate tens of thousands of fans, with many more viewers online. The value of the eSports market is growing rapidly with both viewers and the prize money at stake rivalling that of traditional sports. As the first digitally-native sport, eSports is primarily streamed online and is most popular with younger male audiences. With similar properties to traditional sport, the opportunity to engage with these hard-to-reach millennials is appealing to advertisers, traditional broadcasters and traditional sports teams alike. But while eSports viewership is growing, Australian broadcasters have had limited success which has left the door open for Australian telcos to enter this space. Furthermore, the rise of 5G could alter the eSports landscape with higher data speeds, lower latencies and next gen AR and VR gaming platforms. Venture Insights conducted a mobile consumer survey focused on consumers and their eSports viewing and playing habits. In this report, we look at the results from our survey, why and how 5G could play a role in the rise of eSports, the role that telcos could play and global trends on 5G and eSports.
September 17, 2019Cut-price iPhones: Apple’s innovative approach
Flash Report, ReportsApple’s iPhone launch event was relatively light on iPhone, which shared the stage with games, TV, Watch, iPad and retail announcements. This reflects Apple’s developing priorities: as iPhone sales soften, it needs to find new ways to extract value from the wealthy user base it has spent a decade nurturing. Apple has embraced this new strategy, offering a range of cheaper points of entry into its ecosystem, making the lost profits back on accessories or content subscriptions
September 16, 2019Spotify’s podcast play
Flash Report, ReportsSpotify is investing heavily in podcasting through acquisitions, original content and product innovation. It is under pressure to reduce dependence on record labels, whose power makes generating large profit margins difficult. Podcasts promise a non-music content genre where Spotify can capture more value. Secondary benefits abound: Spotify can take an active and lucrative role in modernising online audio advertising, it can solve the podcast discovery problem, and engagement across more forms of audio will improve retention
September 12, 2019Stakeholder management – where to from here?
Focus Report, ReportsThe Business Roundtable (United States), has recently revised its ‘Statement on the Purpose of a Corporation’ and walks away from the age old ‘shareholder primacy’ mantra. This new Statement re-positions the purpose of the corporation to include a focus on all stakeholders, rather than placing shareholders above all others. We believe this represents a significant symbolic turning point and will commence the process towards a new dissertation for the ‘Modern Corporation,’ apt for living in the post-industrial age. Our report revisits this age-old debate and provides insights for technology companies living in the 21st century.
September 11, 2019In Pod we trust? The rise and rise of podcasts, and where to next
Flash Report, ReportsPodcasts have come a long way from being the pet project of some hobbyist with a handful of listeners directly proportional to the number of family members they have. But while podcasts are big news, how many people do they really reach? And how can they be monetised?
September 4, 2019Under pressure, how UK TV is changing on the screen
Flash Report, ReportsAnalysis of peak time TV programming on the main five PSB channels from 2002 to today shows a decline in the number of UK dramas broadcast—predominantly due to a contraction by ITV—though this has steadied since 2010. The resolve of the PSBs to maintain the number of dramas broadcast, despite rising costs, will mean an inevitable increase in the number of repeats and cheaper programming. A number of other observations are eye-catching: a greater turnover of drama series, entertainment formats failing at a higher rate and celebrity being treated as a panacea
September 3, 2019oOh!media 1HCY19 update: temporary blip with long term outlook re [...]
Flash Report, ReportsOn 26th August 2019, oOh!media reported its first half CY19 earnings update. OML’s performance in the first half was impacted by reduced ad spends during the NSW state and Federal elections, along with subdued ad spending from the Automotive and Banking segments.
August 27, 2019FTA earnings update – could digital save the TV star?
Flash Report, ReportsSeven West Media and Nine Entertainment reported their 1HFY19 earnings last week. Both broadcasters have been investing in ramping up their BVOD platforms along with offering advertisers addressable TV and programmatic advertising solutions while the outlook for their core FTA business remains challenging.
