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February 12, 2021Video viewing survey: household consumption across formats to rem [...]
Focus Report, ReportsVenture Insights conducted a video consumer survey in late November/early December 2020 in collaboration with Swinburne University of Technology. The survey was conducted nationally for 1,003 respondents, with a representative survey sample across demographic and regional groupings. Those respondents who watch free to air TV, pay TV, catch-up TV or SVOD services qualified to participate in this survey. -
February 4, 2021Top 5 Media Trends in 2021
Market Outlook, Reports2020 was a disruptive year for everyone, including the media industry. The pressures have exposed industry fault lines and toppling entrenched arrangements. Our top media trends for 2021 are:- SVOD market flattens
- Sports rights shakeout to continue
- We’ve passed “peak platform”
- Programmatic advertising transcends the cookie
- Localism’s last throw
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January 28, 20212021 Video Entertainment Market Outlook
Market Outlook, Reports- We forecast the Australian video market to decline at a 2% CAGR to about A$5.5bn in 2024, driven primarily by the revenue deflation as viewing shifts from traditional to digital platforms.
- COVID-19 has provided a massive boost to SVOD revenues, which will continue to grow at a 9.3% CAGR through to 2024. However, we forecast a significant decline in Pay-TV and Physical media formats.
- Pay-TV will remain under pressure driven by the structural changes in the way video content is consumed. While Foxtel will offset some of this pressure by participating in the SVOD market, it will not be able to recover the losses in its traditional Pay-TV business.
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October 26, 2018Video Entertainment Market Outlook: The overall Video Entertainme [...]
Market Outlook, ReportsWe anticipate the Australian video market to marginally decline from A$5.48bn in 2018 to A$5.33bn in 2023 driven by a deflationary shift from traditional to digital platforms. While we don’t expect the overall size of the video entertainment market to decline materially, we do expect platform share to change dramatically over the next five years. Pay-TV will remain under pressure as the way video is consumed and paid for changes. Foxtel will offset some of this pressure by its participation in the xVOD market albeit this market will be heavily contested with multiple new players emerging. -
May 5, 2016Video Entertainment Market Outlook
ReportsThe Australian Video Entertainment market has now shrunk by over $600m (11% nominal) from its peak in 2009. The OTT revolution continues to reshape the Video Entertainment marketplace. -
October 2, 2015
Pay-TV Market Outlook – the growing importance of Pay-lite
ReportsWe forecast Premium Pay-TV to decline at a 4% CAGR to A$2.6b revenue by FY20. This reflects some cord cutting and shaving as dollars migrate to xVOD services. But the impact to Foxtel is mitigated to some extent by its participation in these very markets. This report provides a deep dive into our Pay-TV forecasts and assesses the outlook for Premium Pay-TV versus Pay-lite services.
