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October 29, 2020Australia Radio Market Outlook: Radio is secure for now, but comp [...]
Market Outlook, ReportsWe forecast Australian radio industry advertising revenue to grow at 4.2% CAGR over FY20-24, but it faces a gradual decline in its share of total advertising expenditure share (6.5% in FY20 vs 5.9% in FY24). -
September 24, 2020Australian Advertising Market Outlook 2020: COVID-19 impact will [...]
Market Outlook, ReportsThe story of the year is obviously the impact of COVID 19 and the associated economic slowdown. The -6.8% decline in FY20 AdEx will, among other things, hasten the trend to digital advertising. -
June 30, 2020Times Radio UK – A slow-build acquisition strategy
Focus Report, ReportsTimes Radio launches as an ad-free commercial speech radio service on DAB and online. By extending brand reach, it forms part of the marketing funnel to convert listeners into subscribers -
October 12, 2016New Zealand Advertising Market Outlook
ReportsWe discuss the New Zealand Advertising Expenditure market assessing the actual and forecast revenue as well as the key drivers of these for the Digital, Broadcast Television, Print, Radio and Outdoor markets.
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November 11, 2015Trinity Mirror buys scale with Local World
ReportsBy fully acquiring Local World, Trinity Mirror has bought scale advantage in the local media marketplace, and accelerated a much needed growth story for digital assets. The medium term outlook for local media continues to look stormy, underlining the importance of investment in technology and new platforms for publishing, journalism and marketing, essential for longer term sustainability. Consolidation is needed to drive a more cost-effective investment phase as the transition to digital continues apace, provided the competition authorities do not interfere.
