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June 30, 2020Times Radio UK – A slow-build acquisition strategy
Focus Report, ReportsTimes Radio launches as an ad-free commercial speech radio service on DAB and online. By extending brand reach, it forms part of the marketing funnel to convert listeners into subscribers -
October 12, 2016New Zealand Advertising Market Outlook
ReportsWe discuss the New Zealand Advertising Expenditure market assessing the actual and forecast revenue as well as the key drivers of these for the Digital, Broadcast Television, Print, Radio and Outdoor markets.
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November 23, 2015
AdEx Market Outlook – market growth underpinned by Digital
ReportsWe expect total AdEx to grow at a 2% CAGR to A$14.9b in FY20. While below the long term growth rate (3-4% CAGR) this is above the recent trend (-1% CAGR FY12-15). We expect the continued migration of AdEx from Print to Digital with the latter showing signs of maturing while TV sees anaemic growth (but growth nonetheless).
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November 11, 2015Trinity Mirror buys scale with Local World
ReportsBy fully acquiring Local World, Trinity Mirror has bought scale advantage in the local media marketplace, and accelerated a much needed growth story for digital assets. The medium term outlook for local media continues to look stormy, underlining the importance of investment in technology and new platforms for publishing, journalism and marketing, essential for longer term sustainability. Consolidation is needed to drive a more cost-effective investment phase as the transition to digital continues apace, provided the competition authorities do not interfere.
