Sky Italia

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  • April 6, 2021

    Sky and football: Italian wager on aggregation

    The contract includes exclusive coverage of seven weekly games (including top picks) and non-exclusive rights to the other three fixtures, for €840 million per year. In the current cycle DAZN holds three games per week for €193 million. Crucially, DAZN has displaced Sky as the lead broadcaster, displaying a dramatic shift in strategy.
  • March 2, 2021

    Serie A rights auction: Sky ready for radical revamp

    Serie A held a formal auction in January where reserve prices were not met by bidders. Since then, it has entered into direct negotiations with potential buyers. Two rival deals have emerged. Reportedly, Sky is offering €750 million per year for all ten weekly games.
  • January 11, 2021

    Serie A TV rights auction: Deflation looms

    On Monday, Italy’s Serie A issued its call for tender for its broadcasting rights for the 2021-24 cycle, covering three seasons. Bids are due by 26 January. Currently, Sky holds exclusive coverage of seven games per week with the remaining three fixtures carried by DAZN.