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March 23, 2018YouTube: thinking beyond the long tail
Focus Report, ReportsEngineering excellence and user generated content (UGC) have propelled YouTube to Facebook-level reach, with growing viewing in all demographics and on the TV-set. However, the commercial limits and PR risk of its long-tail content model have prompted a diversification effort involving subscriptions and long-form content. Becoming a major part of Google’s revenue amid fierce OTT competition would require YouTube to be more flexible in its partnerships with the AV industry, and a more aggressive go-to-market strategy. -
March 8, 2018Importance of News Content
Focus Report, ReportsIn an increasingly digital world, the free flow of information has lowered the value of paid news. News providers, which could earlier rely on advertising to subsidise journalism, continue to face aggressive competition from global tech giants and are being forced to find new revenue streams -
March 6, 2018UK Internet Trends H2 2017: From shallow online to the online imm [...]
Flash Report, ReportsIn this report we develop a rough segmentation of the adult population by level of online use: offline (10% of adults), shallow online (10%), deep online (80%). We examine how online services seeking to reach new audiences increasingly face the obstacle of missing demand rather than a lack of consumer skills or access. The app economy still relies on a limited consumer pool, but ecommerce is now reaching almost all of the deep online. Bridging the current gap between occasional and frequent online buyers is a clear opportunity and we are still in the early days of evolving buying services into shopping services. The only industry monetising all online users is advertising. Ad platforms, led by Google and Facebook, also play a critical role expanding the ranks of the deep online and online immersed. But offline brand display media, led by broadcast TV, remain critical for online brands wanting to expand their audience. -
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March 5, 2018Venture Advisory Monthly Wrap – February 2018
Free Sample, Monthly wrap, ReportsVenture Advisory provides a review of leading Australasian telco, media and technology companies on a monthly basis. This review considers amongst other things share price performers ( best and worst performers during the month), company news flow and ASX release updates and respective valuation trading multiples. The report is designed for busy executives and investment professionals that want to get a flash update and stay on top of key news flow. If you wish to find out more or have an deeper enquiry please feel free to contact Nigel Pugh or Sarah Houghton.$0.00 -
March 1, 2018MarTech and AdTech – it’s going to be a Mad(Tech) world…
Focus Report, ReportsMarTech and AdTech have developed in relative isolation in the past. However, rapidly changing market dynamics mean existing solutions are no longer meeting marketers’ needs or consumer expectations. As a result, the MarTech and AdTech sectors are converging to deliver a more seamless and personalised customer experience. -
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February 19, 2018Top Australian Healthcare Tech trends to watch in 2018
Flash Report, Free Sample, Reports$0.00Digital and mobile technologies are providing the foundation for many emerging healthcare innovations that are disrupting the Australian healthcare market. To keep pace with this continuous transformation, healthcare operators will need to embrace new technologies to improve health outcomes, be cost effective and provide timely care.
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February 19, 2018Advertising: this year, next year
Market Outlook, ReportsWe forecast UK display adspend to grow by 3.1% in 2018 (<1% in nominal terms), with TV roughly steady, newspaper decline slowing and digital growth slowing a little. Households are facing an income squeeze and the ability of debt and credit to carry them over is reaching its sensible limit. Brexit-related uncertainties remain the single strongest drag on business investment, dampening ad spend. TV spend is the £5bn question. While live viewing continues to decline, TV delivers against different marketing objectives from precisely targeted online inventory, and rapid broadcaster VOD growth will help hold TV spend steady.We forecast UK display adspend to grow by 3.1% in 2018 (<1% in nominal terms), with TV roughly steady, newspaper decli [...]
February 5, 2018CMA issues provisional findings in Fox-Sky
ReportsThe Competition and Markets Authority (CMA) has provisionally found that Fox’s acquisition of Sky is against the public interest on media plurality grounds, although it could proceed with an appropriate remedy. The CMA found the merger would give the Murdoch Family Trust (MFT) and family members “too much influence over public opinion and the political agenda”. The CMA now enters the challenging remedies phase. Fox could offer an Editorial Board for Sky News pending finalisation of Disney-Fox (by 2019). Third parties seem likely to continue to seek to prohibit the mergerFreeFebruary 5, 2018Venture Advisory Monthly Wrap – December / January 2018
Free Sample, Monthly wrap, ReportsVenture Advisory provides a review of leading Australasian telco, media and technology companies on a monthly basis. This review considers amongst other things share price performers ( best and worst performers during the month), company news flow and ASX release updates and respective valuation trading multiples. The report is designed for busy executives and investment professionals that want to get a flash update and stay on top of key news flow. If you wish to find out more or have an deeper enquiry please feel free to contact Nigel Pugh or Sarah Houghton.$0.00Free
January 24, 2018Top Australian Telco trends to watch in 2018
Flash Report, Free Sample, ReportsThe Australian Telco market has seen significant transformation in the past two decades as both mobile and fixed broadband technologies have evolved. However, sustained, long-term growth in the sector relies on continued transformation; with Telcos investing in new technologies and seeking new revenue streams.$0.00Free
January 23, 2018Wind Farms – Adding wind to Australia’s energy sails
Flash Report, Free Sample, ReportsWind energy already accounts for 30 percent of renewable generation and over 5 percent of total electricity generation in Australia. Falling development and generation costs will drive the growth of wind as an energy source into the future.$0.00
January 16, 2018Stitch Fix IPO: profits are back in style
ReportsSubscription fashion retailer Stitch Fix has gone public, revealing a rare example of a new, private, technology-based company capable of making a profit. Stitch Fix relies on the ‘mixed intelligence’ of algorithms and human stylists to offer its customers a curated fashion “Fix” of clothing and accessories, aiming to cut through some of the chaos of ecommerce. Though Stitch Fix’s success is not guaranteed, there is much to be learned from its approach of focusing on building a solid business and generating positive earnings early, rather than growing users at any cost
January 16, 2018Amazon Advertising: Sleeping Giant
ReportsWith all eyes on Amazon’s retail business, its online advertising business is growing exponentially with less scrutiny.
December 21, 2017Recruitment classified marketplace: Tech giants eye up LinkedIn [...]
ReportsA strong UK labour market, with record low unemployment but historically high vacancies, has supported growth in the recruitment industry, though trends may be peaking as we reach unknown territory. These trends play out in the recruitment market before they become apparent in the labour market.Despite the fragmentation of the online recruitment listings marketplace, Indeed is well-placed to dominate this space due to its increased scale and aggressive investment strategy. Both Google and Facebook have announced their intention to move into the recruitment listings sphere, which may have consequences not only for classified expenditure but further up the value chain with the agency model. However, both giants have attempted to move into online classifieds before, with little demonstrable success.
December 21, 2017Vertical marketplaces overview and property classified outlook: E [...]
ReportsThe slowing UK economy since Q3 2016 has had a knock-on effect on the property and autos marketplaces underlying UK classified advertising revenues, with house prices slowing, transactions stabilising (instead of rising), and new car registrations down sharply in 2017 to date. Recruitment activity by agencies and employers has instead been dynamic as the UK nears full employment. Advertisers in these verticals continue to switch expenditure from print classifieds to internet portals and search, which offer superior lead generation, analytics, and user experience. Only in property do local newspapers still fulfill an important estate agency branding function for the local area, although declining readership is blunting this value to advertisers. Portal dominance comes at a price to advertisers in property, where Rightmove has resisted agent efforts to lessen dependence by listing on other brands, as well as in used autos, where Auto Trader has long reigned supreme. Recruitment is a more contested market for portals, reflecting the diverse and fragmented nature of the jobs market, but Indeed has a strong grip on the low-end, while LinkedIn remains unchallenged in social recruitment advertising
December 20, 2017Edge Computing – decentralising the cloud but not replacing it
ReportsThe rise of edge computing is an extension of a continuing technology cycle that begins with centralised processing and evolves into more distributed architectures. Edge computing will fuel strong IoT ecosystem growth as end devices become more powerful and capable of running sophisticated applications and services.
December 18, 2017UK online ad forecast 2017-2019: A grey digital market
ReportsWe estimate that UK online ad spend grew by 12.3% this year, with growth concentrated almost exclusively in mobile search and social in-feed advertising (particularly video), and mostly incremental to overall ad spend. Even after payments to publishers and distributors, Google and Facebook captured 80% of all net new spend in the market, and 96% of it flowed through their platforms. Despite improving standardisation and disclosure, the outstanding issues around measurement, the ad-tech supply chain, and particularly the obscure and growing Google/Facebook/Amazon segment, lead us to identify a large portion of digital advertising as a “grey market”: difficult to get a handle on, with uncertain beneficiaries and slippery definitionsFree
December 10, 2017Venture Advisory November 2017 report: Markets and company update [...]
Focus Report, Free Sample, ReportsVenture Advisory November 2017 report: Markets and company updates$0.00
December 4, 2017Site Blocking and Digital Piracy
ReportsIllegal downloading of copyrighted content (such as movies) in Australia remains a major issue. Legal actions and copyright law changes combined with education, cyber risk awareness and new content models are helping to minimise illegal downloading
November 23, 2017Disruptive mobile business models – Is TPG going to be ‘Free [...]
ReportsTPG plans to disrupt the A$18bn mobile market by launching its mobile network in Sydney, Melbourne and Canberra by mid-2018 and build out its network to 80% of the population. It will deploy a small cell network across key metros, complemented by a traditional macro network. Free Mobile (France), 2degrees (New Zealand) and FreedomPop (US/Europe) have used disruptive business models to capture share from incumbents. Free Mobile and 2degrees captured about 18% and 23% of market share respectively, and FreedomPop has added approximately 2mn subscribers since launch. With four out of five key factors going in favour of TPG, a roaming deal will also likely accelerate market share gain. However, the incumbent MNOs in the Australian mobile market are already competing on price, coverage and data, and there are many MVNOs in the low ARPU prepaid segment offering competitive pricing and dataNovember 17, 2017IoT Growth and Cyber Security
ReportsThe Internet of Things represents a significant and growing target area for cyber criminals. Individuals, businesses and governments need to include IoT related cyber risks in their security controls and plans.Free
November 6, 2017Green Hydrogen – Opportunity or hype?
Flash Report, Free Sample, ReportsHydrogen as an energy carrier has long been discussed as a pathway to a greener future and although technology progress has been slow, recent developments point to tangible progress.Diversity of sources, security and flexibility within Australia’s energy system is the key to a reliable energy future; hydrogen could play an important role alongside other energy technologies.
October 30, 2017Google’s golden age of search
ReportsGoogle has beaten Facebook in mobile revenue growth, and competes successfully in retail search with Amazon. Intelligent user interfaces based on machine learning have become a core competitive strength, with social and messaging the main remaining weak points. Rising political pressure due to Google’s growing scale and influence is now a bigger concern than commercial risk, as the threat of regulatory intervention limits strategic options in partnerships, M&A and integration.
October 17, 2017News and Facebook
ReportsEven though Facebook is not a producer of news, 6.5 million UK internet users claim to mainly source their news from the platform. Posts and shares by friends in the user's network, in the context of Facebook's algorithm, determine the order of stories in the personalised News Feed, removing the control of the news agenda that publishers have for their websites. Premium publishers operating a paywall (The Times, The Financial Times) have a lower key approach to Facebook than publishers generating advertising revenue from referral traffic to their websites or from on-platform consumption of Instant Articles. The latter will seek to stimulate social media engagement, optimising stories through attention-grabbing headlines, and installing Facebook’s share and like buttons on their websites. Case studies of the news stories that were prominent on Facebook (measured by likes, comments and shares) in the periods leading up to the Brexit Referendum and General Election 2017 votes respectively demonstrate that newspaper brands (the Express for Brexit, and The Guardian for the General Election) achieved the highest reach on Facebook during these periods, despite being ranked below other news brands (BBC in particular) in terms of traffic to their websites
