Australian MVNO Market Overview

Report Overview

Australian MVNO Market Overview

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Australian MVNO Market Overview
On 29th October 2019, Venture Insights presented their views on the Australian MVNO market at Telstra Wholesale’s Business Connect conference in Sydney.
Global MVNO market size is expected to nearly double between 2018 to 2025, growing at CAGR of about 8%.
The Australian MVNO market has grown from 1.5m subscribers in 2010 to 3.2m subscribers in 2018. MVNO subscribers have grown at a CAGR of 10% (2011-18) compared with MNO handset subscribers which have grown at a CAGR of 0.9%.
However, MVNOs have over 20% in metro areas – demonstrating continued market focus on pricing. In addition, our survey results showed strong future demand for MVNOs. ~40% of metro respondents who were considering shifting, indicating they would select a MVNO. As such, we expect MVNO subscriber market share to continue to rise especially in metro areas.
With a focus on niche segments or linkages to strong brands, the test of most MVNOs is (i) how well they know their target customers, (ii) what other services could be bundled and (iii) are there new market segments to target.


Executive summary

Global MVNO Market

Australian MVNO Market

Australian MVNO Market Shares

Key Mobile Purchase Factors

Mobile Data Preferences

Recycled Devices

Bundled Energy Offers and Cross Selling Opportunities

Digital only MVNO – Circles.Life

Mobile Business Market – An MVNO Opportunity?

Mobile Business Market – International Case Study

5G Awareness

5G Migration

5G Consumer Use Case - Mobile Video Usage

5G Consumer Use Case - Mobile gaming

5G Use Case - Fixed Wireless Broadband

List of charts/tables

Australian MVNO Subscriber Market Share Global MVNO market size 2012-2025 (US$bn) Global MVNO market share by region (%) Australian mobile wholesale market share MVNO subscriber market share* MVNO Market share in Major Metros Gaining operator splits for respondents planning to change mobile providers Key mobile customer purchase factors Monthly Data - MNO Customers Need Unlimited Data - MNO Customers Monthly Data - MVNO Customers Need Unlimited Data - MVNO Customers Handset Age - MNO Customers Handset Replacement – MNO Custs Handset Age - MVNO Customers Handset Replacement - MVNO Custs Takeup of Broadband Services if Offered By Electricity Provider AGL targets Southern Phone Acquisition Circles.Life Singapore plans Circles.Life Australia launch plan Most MVNOs are focussed on the consumer segment Will NBN business broadband & 5G open the market? Multi-carrier platform with nationwide coverage More than 1,000 business customers Respondent awareness of planned 5G networks in Australia Respondent willingness to move to 5G Mobile market generation breakdown 2009-2016 Mobile Video Viewing & 5G Early Adopters Main Locations for Viewing Video Content on Mobile How much time do you spend playing games on your smartphone? Would you be willing to pay more for a better 5G enabled mobile gaming experience? Fixed broadband respondents’ top 3 reasons for considering switching to wireless