Australian MVNO Market Overview
On 29th October 2019, Venture Insights presented their views on the Australian MVNO market at Telstra Wholesale’s Business Connect conference in Sydney.
Global MVNO market size is expected to nearly double between 2018 to 2025, growing at CAGR of about 8%.
The Australian MVNO market has grown from 1.5m subscribers in 2010 to 3.2m subscribers in 2018. MVNO subscribers have grown at a CAGR of 10% (2011-18) compared with MNO handset subscribers which have grown at a CAGR of 0.9%.
However, MVNOs have over 20% in metro areas – demonstrating continued market focus on pricing. In addition, our survey results showed strong future demand for MVNOs. ~40% of metro respondents who were considering shifting, indicating they would select a MVNO. As such, we expect MVNO subscriber market share to continue to rise especially in metro areas.
With a focus on niche segments or linkages to strong brands, the test of most MVNOs is (i) how well they know their target customers, (ii) what other services could be bundled and (iii) are there new market segments to target.
Global MVNO Market
Australian MVNO Market
Australian MVNO Market Shares
Key Mobile Purchase Factors
Mobile Data Preferences
Bundled Energy Offers and Cross Selling Opportunities
Digital only MVNO – Circles.Life
Mobile Business Market – An MVNO Opportunity?
Mobile Business Market – International Case Study
5G Consumer Use Case – Mobile Video Usage
5G Consumer Use Case – Mobile gaming
5G Use Case – Fixed Wireless Broadband
List of charts/tables
Australian MVNO Subscriber Market Share
Global MVNO market size 2012-2025 (US$bn)
Global MVNO market share by region (%)
Australian mobile wholesale market share
MVNO subscriber market share*
MVNO Market share in Major Metros
Gaining operator splits for respondents planning to change mobile providers
Key mobile customer purchase factors
Monthly Data – MNO Customers
Need Unlimited Data – MNO Customers
Monthly Data – MVNO Customers
Need Unlimited Data – MVNO Customers
Handset Age – MNO Customers
Handset Replacement – MNO Custs
Handset Age – MVNO Customers
Handset Replacement – MVNO Custs
Takeup of Broadband Services if Offered By Electricity Provider
AGL targets Southern Phone Acquisition
Circles.Life Singapore plans
Circles.Life Australia launch plan
Most MVNOs are focussed on the consumer segment
Will NBN business broadband & 5G open the market?
Multi-carrier platform with nationwide coverage
More than 1,000 business customers
Respondent awareness of planned 5G networks in Australia
Respondent willingness to move to 5G
Mobile market generation breakdown 2009-2016
Mobile Video Viewing & 5G Early Adopters
Main Locations for Viewing Video Content on Mobile
How much time do you spend playing games on your smartphone?
Would you be willing to pay more for a better 5G enabled mobile gaming experience?
Fixed broadband respondents’ top 3 reasons for considering switching to wireless