With pay-TV competition faltering, UEFA is aiming to stimulate demand for 2021-24 TV rights with early auctions, a possible relaunch of FTA broadcasts, and even, unrealistically, by considering an online service of its own
In the recently completed UK auction, facing no major threat from Sky, BT kept the rights at an almost flat price – probably missing a cost saving opportunity
In the upcoming auctions on the Continent, with former buyers such as SFR, Mediaset and Vodafone having cut back on premium sports, the major platforms’ bids will probably be unchallenged
The UK: A missed opportunity for BT?
France: Will anybody bid against Canal+?
Germany and Austria: Can Sky accommodate FTA TV?
Italy: Sky alone
Spain: Telefónica needs no middleman
Impact on the industry
List of charts/tables
Figure 1: UEFA broadcast rights income (€bn)
Figure 2: UEFA broadcast rights revenue (€m)
Figure 3: Champions League live UK broadcast rights costs (£m/season)
Figure 4: Average live UK broadcast rights cost per match, by season (£m)
Figure 5: Sports channels subscribers in France (m)