COVID-19 and consumer behaviour: implications for digital marketing and advertising

Report Overview

COVID-19 and consumer behaviour: implications for digital marketing and advertising

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COVID-19 and consumer behaviour: implications for digital marketing and advertising
This report summarises a webinar hosted by the Interactive Advertising Bureau (IAB Australia) on the impact of COVID-19 on the current and future behaviour of Australian consumers, and the implications for advertisers. It will be of interest to marketers making decisions about current and future advertising spend, and to ad sellers trying to understand the factors driving advertising decision-making now and post-COVID.

Contents

Key Takeaways

Introduction

Current impacts of COVID-19 and lockdown on consumer behaviour

Future impacts of COVID and the stickiness of change

List of charts/tables

Figure 1. Month-on-month changes in online time spent by category, 20 March vs 20 April 2020

Figure 2. Habits being broken en masse

Figure 3. Theory of change for new COVID habits