COVID-19 and consumer behaviour: implications for digital marketing and advertising
This report summarises a webinar hosted by the Interactive Advertising Bureau (IAB Australia) on the impact of COVID-19 on the current and future behaviour of Australian consumers, and the implications for advertisers. It will be of interest to marketers making decisions about current and future advertising spend, and to ad sellers trying to understand the factors driving advertising decision-making now and post-COVID.
Current impacts of COVID-19 and lockdown on consumer behaviour
Future impacts of COVID and the stickiness of change
List of charts/tables
Figure 1. Month-on-month changes in online time spent by category, 20 March vs 20 April 2020
Figure 2. Habits being broken en masse
Figure 3. Theory of change for new COVID habits