Abstract

This report projects that by FY28 the radio industry will approach $200 million in online revenues, evenly split between streaming and podcast ads. While traditional radio remains pivotal, music streaming and podcasting are reshaping the competitive landscape, especially among younger demographics. To adapt, radio broadcasters are investing in online streaming platforms, podcast production, and programmatic advertising, leveraging local content and partnerships to remain competitive. The report underscores the importance of embracing transformation to secure market position and sustainable growth amid evolving consumer preferences.