With the print to online migration almost complete, the market is poised for a new phase of innovation and development

Executive Summary: The print to digital shift culminates, as new phase emerges

• Australia’s recruitment market is both large and growing which will continue to support the need for classified advertising.

• The structural shift from print to online is all but complete. Such a shift will no longer provide online classified with the tailwinds previously experienced.

• Seek has been the demonstrable leader in the employment classified market and has led the shift online; however, LinkedIn has amassed a strong network particularly in the professional market.

• Over the next three to five years, we believe that the recruitment market is likely to evolve, as technology led participants enter the market.