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  • New
    The Internet of All Things - Towards the Hyper-connected World
    The Internet of All Things - Towards the Hyper-connected World
    November 17, 2017

    IoT Growth and Cyber Security

    The Internet of Things represents a significant and growing target area for cyber criminals. Individuals, businesses and governments need to include IoT related cyber risks in their security controls and plans.

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  • New
    November 15, 2017

    Classifieds Marketing Outlook: All Segments

    The Online Classifieds market recorded robust growth of 18.3% between 2014 and 2016, with Real Estate Classifieds witnessing a surge of 20.5%. This was followed by Employment Classifieds and Auto Classifieds with 17.4% and 13.6%, respectively. Growth in the overall Classifieds segment is expected to slow to 5.6% between CY17 and CY21. The CAGR for all three major segments is estimated to slow to 5–6%. We expect more entrants to try and disrupt the market with unique business models. Whether they succeed will depend on the strength of the incumbents and the type of Online Classifieds segment. In addition to doubling down on their mobile strategy, players in the Online Classifieds segment are also transforming themselves to leverage synergy and become more valuable to their customers. We expect to witness more acquisitions and product expansions as incumbents try to leverage their dominance to enter new areas in the value chain.
  • New
    November 13, 2017

    PSB: Working with the frenemy

    Public service broadcasting (PSB) and the entire unique broadcasting ecosystem face huge challenges from global tech giants with deep pockets, data insights and scant regard for PSB prominence. All three pillars of the PSB model are threatened: content supply, distribution and advertising. The further threat of digital terrestrial TV (DTT) spectrum being reduced or turned off in c.2030 is real and PSBs must have a migration path in place. PSBs can counter some challenges through increased investment in content relevant to the UK consumer. But, recognising the aligned interests with pay-TV platforms of Sky and Virgin Media, collaboration between the parties is integral to the long-term future of PSB
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  • November 8, 2017

    Premier League: winner’s curse

    The Premier league (PL) will be hoping for another huge increase in rights payments in the upcoming auction for the three seasons starting 2019/20. Aggressive competition between BT Sport and Sky has led to hyperinflation of most premium sports rights. Sport now accounts for two thirds of multichannel content spend, but only 8% of its viewing. BT’s current financial position makes it difficult to justify expansion or further hyperinflation of its PL rights portfolio, but it cannot withdraw completely
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  • Free
    November 6, 2017

    Green Hydrogen – Opportunity or hype?

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    Hydrogen as an energy carrier has long been discussed as a pathway to a greener future and although technology progress has been slow, recent developments point to tangible progress.Diversity of sources, security and flexibility within Australia’s energy system is the key to a reliable energy future; hydrogen could play an important role alongside other energy technologies.
  • November 2, 2017

    Automotive Marketing Outlook: 2017

    The Australian car market is growing at a nominal rate and is expected to be unaffected by the winding up of local car production. Car sales have reached records levels, though the growth going forward will not be as fast as it was previously. Although new car sales are on the rise, they continue to be outpaced by used car sales. The CommSec car affordability index has hit the highest level since 1976, and vehicle sales are expected to reach 1.2m by 2023. Auto advertising is a major contributor to advertising expenditure. Auto advertising contributes 18% to total display advertising and 16% to the classifieds market. Vehicle advertising expenditure totalled A$689mn in 2016 and is expected to grow 21.3% to A$835mn in 2017. Carsales continues to be the dominant player in the online marketplace for cars. The company has over half of all car listings, and was the key beneficiary of the print to online shift. Although dealerships are expected to survive the closure of domestic production, they are facing a new threat in the form of digital disruption. New players are selling new and used cars online at relatively lower prices. Dealers would be required to incorporate digital into their value proposition in order to sustain their business.
  • October 30, 2017

    Google’s golden age of search

    Google has beaten Facebook in mobile revenue growth, and competes successfully in retail search with Amazon. Intelligent user interfaces based on machine learning have become a core competitive strength, with social and messaging the main remaining weak points. Rising political pressure due to Google’s growing scale and influence is now a bigger concern than commercial risk, as the threat of regulatory intervention limits strategic options in partnerships, M&A and integration.
    Sector , .
  • October 26, 2017

    Supply of news in the UK

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    Since Communications Act 2003, the number of national news outlets supplied on broadcast and in print has been stable. Adoption of multi-channel TV, supported by Freeview, has augmented the number of homes accessing on a free-to-air basis five "all news" channels (BBC News, BBC Parliament, Sky News, CNN, Russia Today), with many more all news channels served on pay-TV platforms. Original news production has been transformed by digital tools and Twitter occupies the centre of the journalism ecosystem. Jobs devoted to news production are in recovery, although mask a decline in newspapers to the benefit of online mainly. Expansion of fixed-line broadband and, more recently, consumer adoption of mobile broadband and connected devices, have made the internet a platform for the supply of and consumption of all news services. Broadcasters serve eponymous text-based websites, all newspapers serve websites, and native news outlets have entered the market due to low barriers to entry. Prominent native brands in the political genre include Buzzfeed, HuffPost and Politico
  • October 25, 2017

    Australia’s 5G roadmap – on your mark, get set, go…

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    While 5G standards are yet to be finalised, it is clear 5G will significantly increase network performance with improved connectivity, faster speeds and very low latency. However, to fully exploit the potential of 5G, the Australian telco market needs a policy framework that prioritises 5G and focuses on spectrum management and deployment strategies.
  • October 23, 2017

    21CF/Sky transaction heads to the CMA

    21CF’s bid for 100% ownership of Sky has been referred for a Phase 2 investigation to the Competition and Markets Authority (CMA), which will decide by 6 March 2018. Third parties Avaaz and Ed Miliband MP complain of the influence of the Murdoch Family Trust (MFT) and family members over the UK’s news agenda and political process. A remedy could insulate Sky News from this influence. The offer of a Sky News Editorial Board at Phase 1 was refused. Third parties will ensure the debate in Phase 2 is very lively.
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  • Mounting risks to marketing effectiveness
    Mounting risks to marketing effectiveness
    October 20, 2017

    US ISPs hail the end of online privacy rules

    The Federal Communications Commission’s Privacy Order (FCC) was overturned by the Senate, clearing the way for ISPs to ramp up consumer data-driven advertising revenue. While Google and Facebook dominate digital advertising in the US as in other markets, the US is alone in removing regulatory barriers to ISPs taking a piece of the pie. US ISPs now have a self-regulatory regime for consumer rights on transparency, security and data breaches; but in the UK and EU, privacy advocates prefer enforceable rights
  • Free
    October 19, 2017

    Australian MVNOs are here to stay but…

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    Australian MVNOs have doubled their market share in the last seven years with BYO and non-contract mobile plans being the primary driver of Australian MVNOs’ success. While MVNOs are still appealing to Australian consumers due to price advantage, new network technologies and rising competition from MNOs both new and incumbent are increasing the competitive intensity.
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  • October 18, 2017

    Recruitment Marketing Outlook

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    Australia’s recruitment market, though static in recent years is expected to recover in the future, which will positively impact the recruitment classifieds market. Recruitment classified advertising expenditure grew 17% between CY 2014 and CY 2016 and is expected to reach A$559mn in CY 2021. While Seek will continue to be a major player in the recruitment market, it will have to hold its own against a wave of technology led entrants and global giants.
  • October 17, 2017

    Sky Q1 2017/18 results: Solid quarter, but challenges remain

    Sky made a strong start to fiscal 2018, with improved customer net adds across each of its markets versus the previous quarter, as well as group revenue growth at 5%. Operating profits switched back to growth, after the negative Premier League effect annualised out, with it now settled at the full cost of £1.4 billion per year. EBITDA growth hit 11%, or 15% excluding the effect of UK mobile and the Spanish OTT launch. Against the backdrop of continued uncertainty around the UK advertising market, attention has turned to the upcoming Premier League auction, though we think it unlikely that digital players will cause disruption
  • October 17, 2017

    News and Facebook

    Even though Facebook is not a producer of news, 6.5 million UK internet users claim to mainly source their news from the platform. Posts and shares by friends in the user's network, in the context of Facebook's algorithm, determine the order of stories in the personalised News Feed, removing the control of the news agenda that publishers have for their websites. Premium publishers operating a paywall (The Times, The Financial Times) have a lower key approach to Facebook than publishers generating advertising revenue from referral traffic to their websites or from on-platform consumption of Instant Articles. The latter will seek to stimulate social media engagement, optimising stories through attention-grabbing headlines, and installing Facebook’s share and like buttons on their websites. Case studies of the news stories that were prominent on Facebook (measured by likes, comments and shares) in the periods leading up to the Brexit Referendum and General Election 2017 votes respectively demonstrate that newspaper brands (the Express for Brexit, and The Guardian for the General Election) achieved the highest reach on Facebook during these periods, despite being ranked below other news brands (BBC in particular) in terms of traffic to their websites
  • October 16, 2017

    Consumer Magazine Publishing Part Two: The Power of Brands and In [...]

    In a challenging digital marketplace, publishers face a crisis of purpose. To navigate the turbulent seas, publishers must invest more in their brands and the industry as a whole must innovate. Consumer engagement, previously held by magazines, has sailed to social media where young influencers across Instagram, YouTube and Snapchat challenge established norms of content discovery and curation. Magazines are more heterogeneous than is commonly assumed, and strength lies in a distinctive brand. To right the course, we recommend the industry carry out bespoke reviews that outline brand-specific audiences, use-cases and revenue solutions, and exploit systematic audience data to optimise all brand manifestations - with enhanced marketing income a secondary benefit.

  • Free
    October 13, 2017

    Energy Roundtable Breakfast – key findings

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    What will Australia’s energy future look like in 2030? Will it be business as usual? …… a utopian renewable energy reliant world? …… one powered by nuclear? …… or one with high technological consumption control?

  • October 12, 2017

    Voice Assistants: Better together?

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    While Virtual Assistants (VA) have existed since 2011, the category only took off after recent advances in Artificial Intelligence and the introduction of the smart speaker. Major players like Apple, Google, Microsoft and Amazon already have their own Virtual Assistants. Asian players are now developing their own. The Microsoft-Amazon collaboration may gain them the edge needed to overcome the slew of new and entrenched players.
  • Free
    October 11, 2017

    Game of Genomes – decoding the future of healthcare

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    Mainstream genomics is still nascent but further decline in sequencing costs will drive adoption. Unprecedented intelligence (i.e. big data) involving the genotypic and phenotypic data of individuals will completely reengineer our health system over the next decade. Genomics is a game changer that will reshape not only the clinical health system but also our personal wellness and lifestyle decisions.
  • October 10, 2017

    Australian’s long-awaited media reforms pass

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    In September the Australian Government voted in favour of the comprehensive package of media reforms. Following three months of horse trading between the major and independent parties the reforms passed with only minor and uncontroversial changes to those originally proposed by the Liberal Party.
  • October 9, 2017

    Broadband pricing – more bang for your buck

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    As headline price competition continues to remain important, Australian RSPs are looking to other avenues to differentiate their broadband services. Data inclusions, media and bundles are emerging as the next frontier in the battle to capture greater share of the fixed broadband market for Australian RSPs.
  • October 6, 2017

    European mobile in Q2 2017

    European mobile service revenue growth witnessed a rare growth spike this quarter with growth rising to 0.5%, likely due in large part to the reduced impact this quarter from the European roaming cut regulation, but also helped by a slight softening of MTR cuts and continued ‘more-for-more’ price increases. In the upcoming September quarter this roaming regulation holiday will end and the full impact of ‘free roaming’ will be felt, with the impact intensified by the quarter containing the main summer holiday season, thus the spike in mobile service revenue growth is likely to more-than-reverse. ‘Worry free’ data has always had consumer appeal, but it appears to have also reached operator appeal given its improved economics, and given its reported success at improving ARPUs we expect zero-rated launches to continue

  • October 6, 2017

    Consumer Magazine Publishing Part One: The Power of Brands and In [...]

    Evidence is mounting that the consumer magazine market is reaching an existential threshold. In this two-part overview of the UK consumer magazine marketplace we are advocating three industry-wide actions. Our conclusion is that brands investing in a unique consumer proposition will be able to outperform the broad industry decline, which, in turn, will accelerate for those brands that under-invest
  • October 5, 2017

    New Zealand Mobile Market Outlook

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    Challenging times driven by increasing competitive intensity, rising data usage and transitioning to new network technologies