BuzzFeed

Filter by

Filter by

  • March 8, 2018

    Importance of News Content

    ,
    In an increasingly digital world, the free flow of information has lowered the value of paid news. News providers, which could earlier rely on advertising to subsidise journalism, continue to face aggressive competition from global tech giants and are being forced to find new revenue streams
  • December 16, 2014

    Case studies: BuzzFeed, Vice, YouTube vloggers (Ofcom PSB review)

    As part of Ofcom's third review of public service broadcasting, Enders Analysis produced 12 case studies of online media services, examining how they contribute to the public service objectives. The full report and all case studies are available on the Ofcom website. Here we present three of those case studies: BuzzFeed, Vice, and the phenomenon of YouTube ‘vloggers' producing content for young people. These represent sources of innovative content unlike that found in traditional media. The online services we assess attract younger audiences than traditional media, and also have a more flexible approach to monetising those audiences, relying on sponsorship, creative solutions and even events and book deals to capitalise on their brands.