oOh! Media

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  • September 3, 2019

    oOh!media 1HCY19 update: temporary blip with long term outlook re [...]

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    On 26th August 2019, oOh!media reported its first half CY19 earnings update. OML’s performance in the first half was impacted by reduced ad spends during the NSW state and Federal elections, along with subdued ad spending from the Automotive and Banking segments.  
  • February 27, 2019

    oOh!media CY18 update: market outlook remains strong…

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    On 25th February 2019, oOh!media reported its full year CY18 earnings update.Venture Insights forecasts strong growth for the OOH market. oOh!media reported strong earnings and looks set to benefit from the ongoing momentum in the OOH space albeit with some short-term slowdown due to the elections.
    Sector .
  • December 17, 2018

    Australia Out-of-Home Market Outlook

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    As traditional media segments face the onslaught of digital, OOH advertising stands out as the only old media medium that is seeing sustained growth. Traditionally OOH was mostly a real estate play but with digitalisation, it’s now becoming a true digital medium that synergises with other digital media i.e. acquisitions by OOH of Junkee and increasingly personalisation not just on a small scale but on a large scale. The overall OOH market has grown at a 13.8% CAGR from FY14 to FY17. We forecast it grow at a 5.4% from FY17 to FY22. With more than A$1.75bn of M&A activity in the middle of CY2018, the Australian OOH market has gone from being dominated by four major players to being ruled by a just two major players, effectively giving rise to a ‘Duopoly’.  
    Sector .
  • August 21, 2018

    oOh!media earnings update: double digit revenue growth

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    On 20th August 2018, oOh!media reported its first half CY18 earnings. While digital continues to underpin majority of the growth, product and customer diversification ensured double-digit revenue growth despite fluctuations in certain business segments.  
    Sector .
  • December 19, 2017

    Australia Out-of-Home Market Outlook

    As other media continue to fragment, out-of-home (OOH) advertising continues to be the fastest growing of the traditional advertising media (TV, radio, print, cinema). The out-of-home market demonstrates steady growth, driven by strong digital growth:Total OOH market grew at a 13.8% CAGR from FY14 to FY17; it will grow at 4.4% CAGR until 2022,Physical OOH fell by 1.1% CAGR from FY14 to FY17; it is expected to fall at 7.9% CAGR until 2022,Digital OOH grew 70.6% CAGR from FY14 to FY17; it will grow at 15.1% CAGR until 2022. In the future, there will likely be ongoing significant capital investment in digital infrastructure, data collection capabilities, sourcing digital content and developing new channels to reach targeted audiences due to the higher yields and better creative opportunities that digital OOH offers. Advertisers will also continue to develop better creative content and deliver more targeted messaging to passers-by as data availability and cross-industry collaboration increases.
  • June 1, 2017

    Australian Out-of-Home Market Outlook 2017: Widespread growth dri [...]

    The Australian Out-of-Home (OoH) market has been growing continuously for the past seven years, with CY16 posting a notable 15.8% year on year increase.Total revenue for 2016 was at an all-time high of $789.5 million, up from $682.1 million in 2015