Ad blocking on iOS 9 – Now you see me, now you don’t

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Ad blocking on iOS 9 – Now you see me, now you don’t

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Ad blocking on iOS 9 – Now you see me, now you don’t
With mobile AdEx growing at a CAGR of 205% (2011-14) and mobile ad blocking just around the corner, we believe up to A$85m of mobile AdEx pa is at risk. Publishers that are seeing increasing usage on mobile including Fairfax Media, News Australia and Yahoo!7 are most vulnerable to this disruption. In-app ads, paid content and native advertising are the three key solutions for publishers.