Apple and Amazon bury the hatchet

Report Overview

Apple and Amazon bury the hatchet

Already a Subscriber? Login here to view Full Report

Apple and Amazon bury the hatchet
Amazon’s recent deals with Apple in TV, music and device sales mark a turning point after a decade of frosty relations
The context for this involves shifting priorities at both firms, growing pressure on Apple’s iPhone business, and rivals in common — first and foremost Google, but also the likes of Netflix and Spotify
The uneasy alliance helps both companies consolidate their strengths in the platform competition over media and the connected home — but trouble already brews