Apple refreshes the iPhone

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Apple refreshes the iPhone

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Apple refreshes the iPhone
Apple will release the iPhone 4S later this month, with substantially upgraded internals but the same design. Despite disappointment at the lack of something with a ‘5' on the box, this is a solid update that maintains Apple's competitive positioning
The most significant omission was a lower-priced iPhone. Apple sells the 3GS and now the 4 at lower prices, but lacks a dedicated device to address the sub $300 (SIM-free) market where most future growth will come from. We think this is only a matter of time
Apple's new ‘Siri' voice assistant looks very impressive as a USP. If it works, and spreads, it will join apps as a structural problem for Google, drawing people away from web search