BRIEF: What is Apple Intelligence? - Venture Insights

BRIEF: What is Apple Intelligence?

TLDR version: ‘Apple Intelligence’ is a suite of artificial intelligence capabilities that will be launched with Apple’s next major operating system update. This brief provides an overview of the initial features that will be powered by Apple Intelligence and discusses Apple’s approach to AI and privacy. Apple’s privacy-centric approach may help differentiate it from competitors, but it is unclear whether it will change consumers’ lives in a big enough way to drive a meaningful increase in hardware upgrades.