Children’s changing video habits:And implications for the content market

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Children’s changing video habits:And implications for the content market

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Children’s changing video habits:And implications for the content market
Children’s media use and attitudes have dramatically changed over the last few years, stemming from the rapid take-up of smartphones and tablets
Traditional TV continues to decline at the expense of newer video services such as YouTube, Netflix and Amazon, with 43% of children aged 8-15 preferring YouTube videos over TV programmes
These online services offer content producers wider opportunities, but questions remain around the lack of regulation online, and the recent scandal around children’s safety on YouTube has heightened these concerns