Report Overview
Consumer magazines: No single playbook

- PublisherEnders Analysis.
- Publish Date September 24, 2021
- Sector Print Media, Technology, UK, UK Media.
Contents
Executive summary: accelerating into the digital services age
What is a magazine in 2021?
Circulation
Advertising
Digital audience
Appendix
Figures and Tables
Illustrative revenue mix by format for consumer magazine publishers
Illustration of print value for certain magazines
Future plc revenue mix
Piano’s CRM service
Total annual circulation (m)
UK Consumer spend on print magazines (£m)
Five year KPIs for UK circulation by category
Share of newsstand and subscription paid circulation 2020 (%)
Top retailers’ % share of magazine retail sales value (RSV)
Share of display advertising, by medium
Relative time spent on websites, June 2021 (total minutes)
Weekly reach by media channel, 2021 lockdown vs. 2019
Consumer magazine display advertising (£m)
Business magazine display advertising (£m)
Advertising waterfall
Hearst A/B testing website registrations
The Economist UK digital subscribers
BBC Good Food revenue mix
UK yearly digital edition circulation (m)
Average weekly value of retailing by channel (£m)
Changes in UK mobility, averaged by month
Future plc tech stack
Homes & Gardens online users (000) and digital revenue trend
Benefits and drawbacks of event models
Top consumer magazine publishers: cover price, growth in UK paid circulation and UK consumer spend (bubble size), 2020
Top consumer magazine publishers: key operating metrics for 2020
Top consumer magazine publishers: key operating metrics for 2020 Continued