Consumer magazines Print still key; radical innovation emerging

Report Overview

Consumer magazines Print still key; radical innovation emerging

Already a Subscriber? Login here to view Full Report

Consumer magazines Print still key; radical innovation emerging
UK consumer magazine print circulation fell -9% in 2015 while total display advertising fell -7% as magazines continue to outperform other press categories.
However, the overall picture is still one of falling consumer and advertiser demand and the fierce competition for user attention and advertising spend online is reflected in consumer magazine digital display advertising growth of just 12%: about half of the total online display growth rate in 2015.
At the same time publishers are starting to embrace radical innovation using their brands to produce multiple revenue streams ranging from e-commerce to events, as we explore in our four publisher case studies included in this report.