Digital Advertising Trends Part 3: Native Advertising

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Digital Advertising Trends Part 3: Native Advertising

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Digital Advertising Trends Part 3: Native Advertising
Native advertising is witnessing rapid growth within the digital advertising market, driven by changing consumer behaviour and increasing publisher demands. Will it be a possible antidote to a number of industry woes, or will native’s potential to deceive audiences outweigh any possible value it can provide?