European ad-supported TV: Two consolidation paths

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European ad-supported TV: Two consolidation paths

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European ad-supported TV: Two consolidation paths

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The Warner-Discovery and TF1-M6 merger plans have dramatically pushed consolidation up European commercial television’s agenda

The first path—heralded by Bertelsmann’s RTL Group—would aim at creating national broadcasters with the content scale to operate compelling online platforms

An alternative path revives the never achieved idea of pan-European synergies, leveraging increased international appetite for non-English language content—but its champion, Italy’s Mediaset, lacks capacity to deliver

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