Abstract: The media industry has undergone three major structural transformations, moving from Media 1.0 (1950s–2000), dominated by regional broadcast and print media, to Media 2.0 (2000–2025), where the internet, search, and social media created a global digital landscape. Now, a third phase—AI-Driven Media is emerging, where artificial intelligence (AI) becomes the primary content gatekeeper, reshaping media consumption, advertising, and global power structures. 

As the U.S. deregulates AI under Trump and China develops low-cost AI models, Australia, New Zealand, and other mid-sized markets must navigate a rapidly shifting landscape where AI-driven media will redefine user engagement, economic models, and regulatory priorities.