Future to buy GoCompare Diversification shifts further to ecommerce
- Publisher Enders Analysis.
- Publish Date January 8, 2021
- Sector acquisition, financial services, fintech, UK.
- Company

Contents
An unlikely pairing: why GoCompare?
Benefits and potential synergies
Future’s financial performance and acquisition strategy
Future’s acquisition strategy: optimise through enhancing capabilities
GoCo plc
List of charts/tables
Figure 1: Future plc revenue mix
Figure 2: Consumer operating categories (ranked by importance)
Figure 3: Traffic demographics
Figure 4: Future’s monetisation model (proportion of FY 2020 revenue)
Figure 5: Future’s acquisitions since 2016 (consideration, EBITDA multiple)
Figure 6: Media revenue per online user
Figure 7: GoCo plc business model