Google devices: leading the charge to consumer AI

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Google devices: leading the charge to consumer AI

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Google devices: leading the charge to consumer AI
Google’s recent hardware launch event was a confident assertion of an AI-led future where Google’s services are present for everyone, everywhere.
With Google’s Assistant central to them, devices like the Pixel phone and Google Home smart speaker put pressure on Samsung, Apple and Amazon.
If Google’s AI push is successful, it will evolve and strengthen the company’s role as a gatekeeper to content and services, fundamentally reshaping search marketing.