HBO Max: Failing to generate retail momentum

Report Overview

HBO Max: Failing to generate retail momentum

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HBO Max: Failing to generate retail momentum

Contents

Even with lockdown tailwinds, there are dampeners for the SVOD boom

HBO Max confuses the consumer

Whereto for profitability?

List of charts/tables

Figure 1: Year-on-year trend in HBO revenue*

Figure 2: HBO subscribers in the US, June 2020 (000)