INDUSTRY BRIEF: 2024 Media trends to watch
TLDR version: 2024 will see a contest between traditional and platform media in both regulatory and commercial spheres:
- Regulation of media platforms: Prominence rules will be the symbol of the regulatory battle, but platform speech codes and new Australian content rules for SVOD operators will make for a complex regulatory debate.
- Impact of AI: Generative AI will play into this as the media industries pursue AI providers for a deal over AI use of media content, and the use of AI for abuse and/or misinformation grows.
- Rising video market competition: video market competition will get more complex as ad-supported SVOD gains momentum and new advertising platforms emerge.
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