Executive Summary

Over the triennium spanning 2023 to 2025, the industry has redefined “radio” as a platform-agnostic experience. This period has been marked by record-breaking expansion in audience reach, with commercial radio now engaging approximately 15 million Australians weekly. Far from being a legacy medium in decline, radio has solidified its position through a “Total Audio” strategy that integrates live broadcast, digital streaming, and on-demand podcasting.

The resilience of the sector is underpinned by its ability to maintain massive scale while offering the precision of digital targeting. In a market where digital advertising continues to gain share, Australian radio has carved out a unique value proposition by blending high-trust, locally produced content with advanced addressability solutions like the CRA Audio ID.