Venture Insights - REPORT: The Empire Strikes Back - Free TV Industry’s Drive for Young Viewers

REPORT: The Empire Strikes Back – Free TV Industry’s Drive for Young Viewers

Abstract

This report examines the 2025 Australian Total TV landscape, focusing on the structural stabilisation of free-to-air viewing. It analyses consistent consumption volumes, the rapid growth of Broadcaster Video on Demand (BVOD) as a share of free TV, and the dominant competitive standing of broadcasters within the total video ecosystem.