Report Overview

Shining a light on Google Shopping


Remedies fade against ecommerce realities

EU reforms are a bigger worry than antitrust fines

About Enders Analysis

About Venture Insights

Tables and Figures

Figure 1: product comparison search results, 21 June 2017

Figure 2: Booming search referrals to Google Shopping, 2011-2016

Figure 3: Product search results including tab to rival comparison sites

Figure 4: When shopping for a product online, where do you typically start?

Figure 5: DTC brands listed on Google Shopping results

Figure 6: Monthly share of online retail from all retail, UK (%)

Figure 7: Google’s operating income and European Commission (EC) fines ($bn)