Strategically challenged: Vodafone Q4 2017/18 results

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Strategically challenged: Vodafone Q4 2017/18 results

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Strategically challenged: Vodafone Q4 2017/18 results
The major change in trend evidenced in Vodafone’s Q4 results was a decline in mobile service revenue growth in Germany by 2ppts on the December quarter, in spite of record contract net adds and improving growth trends from its competitor
At least part of this deterioration is likely due to its strategic focus on converged products; we estimate discounts of around one third and question the rationale for this initiative, particularly given the admission that this is distracting from the core mobile businesshttps://www.ventureinsights.com.au/wp-admin/post.php?post=38588&action=edit
Vodafone’s guidance for 1-5% group EBITDA growth next year reflects the challenging outlook and uncertainty in southern European markets, a more positive view on the UK, with Vodafone’s German strategy a major swing factor