UK Betting & gaming advertising – Inadequate solution to online harm

Report Overview

UK Betting & gaming advertising – Inadequate solution to online harm

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UK Betting & gaming advertising – Inadequate solution to online harm
The Betting and Gaming Council (BGC) which represents 90% of the UK’s betting and gaming industry (but not the National Lottery/other lotteries) announced its withdrawal of all TV and radio advertising for casino, slots and bingo during lockdown
This follows its ‘whistle-to-whistle’ TV ban on sports advertising last year. However, as betting and gaming move increasingly online, so has industry marketing—but no budget has been pulled from social media or online
While the initiatives create positive press, they provide further harm to broadcasters and hasten migration of budgets online, where there is a relative lack of stringent advertising regulation

Contents

Gambling in the UK

  • Gambling trends reveal shift to online participation
  • Gambling harms
  • Industry shift to marketing and advertising online
  • Gambling advertising regulation
  • Industry response to potential harms aimed at broadcast, not online

List of charts/tables

Figure 1: Gambling (excl. lotteries) advertising & marketing spend in Great Britain, 2014-2017 (£m)

Figure 2: Gross Gambling Yield, UK (£m, 2019 prices)

Figure 3: Total GB gambling advertising & marketing spend, 2014 to 2017 (£m)

Figure 4: ASA rulings on gambling ads, 2017 to June 2020